Advertising Industry
Industry: Email Alert RSS FeedBREAKING: All bambinos all the time.(BabyCenter's new print ads)(Brief Article)
Advertising Age, October, 2000
BabyCenter breaks print ads from Carmichael Lynch, Minneapolis, in November issues of American Baby and BabyTalk. The ads try to convey the vast content covered by the site (www.babycenter.com). BabyCenter hired Carmichael in May to create the multimillion-dollar print project.
Media Smith, San Francisco, handles all media buying. SF Interactive handles online creative. Copywriter: Kelly Trewartha. Art director: James Clunie.
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