Advertising Age

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Articles in November, 2000 issue of Advertising Age

• International News.(Brief Article)
• Old Navy makes TV push to drive slumping sales; Holiday campaign features `Will & Grace' co-star.(Brief Article)
  by Cuneo, Alice Z.
• Consumer magazine advertising linage; Advertising Age's quarterly summary of advertising linage data from Publisher's Information Bureau and publishers.(Brief Article)
  by O'Boyle, Compiled by Shannon
• Cover Story: Editors bet Midler is winning subject.(Brief Article)(Cover Story)
  by tsui, bonnie
• Recreating BBDO; Here's the pitch: Ted Sann is out to change what he calls a lopsided perception of a great agency.(BBDO New York revitalizes itself under aegis of Ted Sann)(Company Profile)
  by Linnett, Richard
• Tech vet Segall eyes Messner move; TBWA exec may join shop to lead Intel's $800 mil acc't.(Brief Article)
  by Elkin, Tobi; Petrecca, Laura
• Comings and Goings.(Brief Article)
• Adages.(advertising news briefs)(Brief Article)
  by Dan Lippe, Compiled with news from Gerald O'Dwyer, KateMacArthur; Halliday, Jean
• Holiday shopping season sales in for major retailers.(Sears, Roebuck and Co. and Ogilvy and Mather Worldwide Inc.)(Brief Article)
  by Cuneo, Alice Z.
• Layoffs hit more sites; MarchFirst cuts 10% of workforce, sending chill through the industry.(Brief Article)
  by Riedman, Patricia
• Rate of diabetes in ethnic groups sparks outreach; DTC marketers run awareness ads, but some programs run afoul of community credibility woes.
  by Goetzl, David
• Late News.(Exxon Mobil Corp. contract)(Brief Article)
• Demand for domain names falls without brand support ; Ledger domain: Prices drop as defunct dot-coms try to unload old URLs.(Brief Article)(Industry Overview)
  by Fitzgerald, Kate
• Office Depot puts account under review; Company-wide evaluation is spurred by sluggish sales.(Brief Article)(Statistical Data Included)
  by Chura, Hillary; Petrecca, Laura
• Ad deals that blur content line are no substitute for creativity.(Campbell's marketing agreement with ABC)(Brief Article)
  by Donaton, Scott
• Brand alliances are mainstay that benefit readers the most.(Brief Article)
  by Rothenberg, Randall
• Political test faces RX ads.(Brief Article)
• Late News.(Brief Article)
• ConAgra cooks up stronger identity; Hungry? Package goods are moving to the fore as company redrafts its focus from agribusiness to long-neglected brands.
  by Thompson, Stephanie
• International News.(Brief Article)
• Chance led Fry to world of Web sites; After faltering with CD-ROMs, techie finds success online.
  by freeman, laurie
• Mr.Cool: An interview with Tom Frank; Overturning tastes: `Advertising has a vested interest in smashing conformity and then erecting a new conformity.'.(editor of the The Baffler magazine)
• Starlink lends smaller shops its larger clout; Starcom MediaVest unit's goal: Avoid conflicts, build business.(Brief Article)
  by MacArthur, Kate
• Flight attendants bash eYada for seat belt ad; Plain-talking Web site says effort merely voices what people think.(Brief Article)
  by Goetzl, David
• Bad news for newspapers: ABC's figures show circ falls; Performance problem: Some say the failure of Olympics, election to lift tally is `double whammy'.(Brief Article)
  by Fine, Jon
• Profile of the Week: DaimlerChrysler.(Brief Article)
• Speechless.(magazine cover stories for undecided presidential election)(Brief Article)
• breaking: Getting ahead of rat race.(Brief Article)
• Net generating anxiety as it rewrites the rules; What to do? Advertisers and agencies grapple with how to best plan, buy, sell and use an infant medium.(Brief Article)
  by Ephron, Erwin
• Top 100 Megabrands; Tech, financial services, DTC push elite group spending 15% to $17 billion.(Brief Article)
  by Schumann, Mark
• Hollywood Stock Exchange Barometer: `Grinch' prepares for holiday glory.(motion picture industry forecasts)(Brief Article)
  by friedman, wayne
• Found Art.(Department store ad)(Brief Article)
• Valvoline opens new chapter in Nascar tie-ins; Marketer shifts from sponsor to actual owner of racing team in Winston Cup.(Valvoline Co., National Association for Stock Car Auto Racing)(Brief Article)
  by Fitzgerald, Kate
• Culture force? Consider `Mad'and its influence on our world.(Brief Article)
  by Rothenberg, Randall
• Streamers on brink of prime time ; Advertisers debate whether industry is ready for online audio ads.(Brief Article)
  by Beardi, Cara
• Turkey Day table talk; When an entire family is in the business, ad talk becomes a holiday tradition.
  by Hughes, Laura Q.
• Santa better watch out in new SonyStyle.com ad ; E-commerce site creates funny kidnapping spoof to lure holiday shoppers.(Brief Article)
  by Elkin, Tobi
• Breaking News.(Brief Article)
• S.F. malaise.(Brief Article)
• Discover ads 'slightly' shift to brand; Credit card's features also continue to be spotlighted in new campaign.(Discover Financial Services; Goodby, Silverstein and Partners)(Brief Article)
  by Cardona, Mercedes M.
• Breaking: Tee time for two .(Golf Magazine Web site Golfonline.com has two television ads)(Brief Article)
• Player Profile: Domecq exec snags Stoli, takes on Captain Morgan; Under Martin, N. America unit adopts stronger marketing culture.(Brief Article)
  by Chura, Hillary
• Bayer set to push Viagra rival.(Nuviva)(Brief Article)
  by Goetzl, David
• Welch's picks another cute face for TV spots; By touting taste and nudging nostalgia, six-year-old campaign has increased sales and brand awareness.(Brief Article)
  by Hughes, Laura Q.
• On a Roll: Robert Tuchman.(of Tuchman Sports Enterprises)(Brief Article)
• Kraft's movie Whiz; Cheezy Guy character hawks college-targeted Net `film fest'.(new marketing campaign for Cheez Whiz)(Brief Article)
  by Fitzgerald, Kate
• Why spending rates are dropping.(Brief Article)
  by Johnson, Bradley
• Rosen strikes harmonious chord; RIAA embraces technology while protecting record labels online.(Brief Article)
  by friedman, wayne
• Avenue A sets sights high; McAndrews spearheads growth on all fronts.(Brian P. McAndrews)(Brief Article)
  by hill, julianne
• Kids a priority for this crusader; Efforts targeting online privacy cleared the path for COPPA.(Brief Article)
  by teinowitz, ira
• The hot ticket at shops: visits from actors, writers; Artists take center stage at events designed to spark staff creativity.(Brief Article)
  by Davis, Wendy
• Bounty for premium consumers: Marketers go upscale with their package-goods brands.(Brief Article)
  by neff, jack
• Case Study: Mercedes touts racing linkup with an eBrochure.
  by beardi, cara
• Vintners demystify the grape ; `In vino veritas': The next generation of winemakers is aiming at a sophisticated, younger wine consumer.(Brief Article)
  by Cuneo, Alice Z.
• UNREAL ESTATE: .(Brief Article)
• Profile of the Week: Yahoo!(stock price has fallen)(Brief Article)(Statistical Data Included)
• image of the week: .(Brief Article)
• Juice marketers boost health claims; Ocean Spray, Minute Maid, Tropicana pour on advertising touting healing.(Brief Article)
  by Thompson, Stephanie
• From elevators to gas stations, ads multiplying; Digital out-of-home media offer unique way to reach moving target.(marketing methods)
  by Beardi, Cara
• BET cashes in.(Acquired by Viacom)(Brief Article)
• Conflicts brew for automakers; Global warning: Consolidation raises issue for clients, agencies.(Brief Article)
  by Halliday, Jean
• Breaking News.(Brief Article)(Statistical Data Included)
• Space.com awards $20 mil account to MediaSmith; Web site focused on space continues search for creative shop on terra firma.(Brief Article)
  by Linnett, Richard
• General Mills to customize cereal on Web; It seeks to build buzz for brands.(Brief Article)
  by Neff, Jack
• Gore, Bush and ad failure.(Brief Article)
• Hasbro boys toys tossed into review; Management shuffle, sluggish sales prompt look at ad agencies.(Brief Article)
  by Petrecca, Laura
• Non-traditional look creates `Lucky' fans; `Magalog' a new breed of Conde Nast publication.(Brief Article)
  by Fine, Jon
• Line extensions a hit; African-American women's magazines build loyalty via college tours, events and TV specials.
  by Kaplan, David
• Word of Net ranks site `Visibility'; System offers score on online points of presence.(Brief Article)
  by Fitzgerald, Kate
• Runner-up: Animal Planet; Cable network that caters to animal-lovers builds viewer base via tie-ins, inventive original fare.
  by Linnett, Richard
• A holiday roundup: 'Tis the Season.(Christmas ad campaigns)(Brief Article)
• Breaking News.(Brief Article)
• Comings and Goings.(appointments and selections in advertising)(Brief Article)
• Publicis eyes FCA/Saatchi merger ; Merger of 2 networks planned to bolster agency's position in Europe.(Brief Article)(Statistical Data Included)
  by Mussey, Dagmar; Speer, Larry
• Adages.(Brief Article)
  by Dan Lippe, Compiled with news from Bonnie Tsui Cuneo; Fine, Jon
• Donatos win puts shop into McDonald's sphere ; Martin/Williams adds $15 million account to new-business streak.(Brief Article)
  by MacArthur, Kate
• PlayStation2's future shock: It's 2078 techno-edge portal.
  by Garfield, Bob
• No bubbles bursting here; Haggerty makes her mark on information marketplace.(Brief Article)
  by tsui, bonnie
• Player Profile: Keith's son also rises: Matt Reinhard in adland; 33-year-old FCB creative director made mark on Amazon, now tackles Taco Bell.(Brief Article)
  by Cuneo, Alice Z.
• Toys `R' Us woos frazzled parents with free shipping; Amazon.com joint promo tries to avoid missteps in '99.(Brief Article)
  by Elkin, Tobi

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