Microsoft touts e-business wares; Effort promotes Windows 2000, sets stage for new .NET products.(Brief Article)

Advertising Age, November, 2000 by Elkin, Tobi

Microsoft Corp. is putting the final touches on an ad push that's expected to tout leadership in providing software products and services for the e-commerce operations of large businesses. Just weeks away, the multimedia campaign, created by McCann-Erickson Worldwide, San Francisco, will position Microsoft offerings as enterprise-ready. The company's Windows 2000 enterprise server family is expected to be a cornerstone of the effort. A budget could not be confirmed. However, last year Microsoft spent more than $100 million on its ``Business Internet'' campaign targeting information technology professionals, knowledge workers and chief executives. That effort sought to paint Microsoft as a helpful guide for companies trying to figure out how to put their businesses on...

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