Hasbro consolidates toy account.(with DDB Worldwide)(Brief Article)

Advertising Age, November, 2000 by Hughes, Laura Q.; Petrecca, Laura

As Hasbro seeks to cut costs and improve creative, the toy giant consolidated its estimated $100 million U.S. toy account at DDB Worldwide, New York. DDB absorbs the toy business from its Griffin Bacal unit, as well as rival agencies Grey Worldwide and Rotter Kantor, both New York. Griffin Bacal and Grey will both retain the board-game accounts they currently handle. Jordan McGrath Case & Partners/Euro RSCG, New York, which only works on board games, is not affected by the shift. Rotter Kantor handled only a small portion of Hasbro's products, such as its OddzOn division, which handles Nerf and Koosh. Grey loses the marquee toy products such as Batman and Star Wars to DDB, but retains board games, especially My First Games preschool products such as Candyland and...

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