Rosen strikes harmonious chord; RIAA embraces technology while protecting record labels online.(Brief Article)

Advertising Age,  November, 2000  by friedman, wayne

Tags: guitar, RIAA

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In the past two years, Hilary Rosen has been thrown into one of the biggest music jams ever. No, she doesn't even play guitar.

As president-CEO of the Recording Industry Association of America, Ms. Rosen, 42, is leading the charge in industrywide lawsuits representing major record labels against Internet services that allow computer users to download copyrighted music.

Current target: Napster.

Old target: MP3.com.

New target: That's the problem. There could be hundreds of new Internet companies.

This is where Ms. Rosen's deft negotiating skills, in dealing with sometimes ...

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