Seeding demand for Handspring; Ex-Palm executive says he's `working smarter'.(Brief Article)

Advertising Age, November, 2000 by fitzgerald, kate

Visitors often apologize for carrying a Palm handheld computer when they visit Ed Colligan at the headquarters of Handspring, makers of rival Visor.

"I tell them it's OK. We created that product, too, and we think it's fantastic that it's doing so well," says Mr. Colligan, one of the three Palm Computing founders who left the company in 1998 to create Handspring.

STILL IN EMBRYONIC PHASE

The handheld market is still in the embryonic stage and any growth in the category lifts all boats, says Mr. Colligan, 39, senior VP-sales and marketing at Handspring. He held a similar post at Palm. As Handspring's Web site says of the PalmPilot, "[Handspring Chairman] Jeff Hawkins invented it, [Handspring CEO] Donna Dubinsky built the company that made it...

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