Advertising Industry
Industry: Email Alert RSS FeedCredit card companies tout holiday promotions; Visa, MasterCard will run contests; Discover Card ties in to events in key markets.(Brief Article)
Advertising Age, November, 2000 by Cardona, Mercedes M.
With retail forecasts predicting a blue Christmas, credit card companies want to whip consumers into the holiday spirit with promotions.
The two top cards, Visa USA and MasterCard International, will both run contest promotions for the holidays, while rival Discover Card will sponsor charitable organizations and holiday celebrations in key markets, such as New Year's Eve in New York's Times Square. And all the top credit card companies will continue their attack on the e-tail marketplace with special offers, online ads and promotions with online merchants.
COOL XMAS SALES
Retail forecasts call for a slow holiday season, as consumer spending is on the wane. The Conference Board sounded a note of caution in October, when it noted a sharp...
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