Molson taps `Rant' shop to oversee U.S. account; Toronto agency Bensimon Byrne succeeds Square One after Coors gets distribution.(Brief Article)

Advertising Age,  November, 2000  by Chura, Hillary

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Molson is expected to move its $2 million U.S. account to Bensimon Byrne D'Arcy, creator of the well-received "Rant" spot.

The brand is shifting from Square One, Dallas, less than a month after Molson severed stateside distribution ties with Miller Brewing Co. It's now allied with Coors Brewing Co. for distribution. Square One had not been expected to retain the account because it handles Hispanic work for Miller Lite.

Square One and Bensimon, Toronto, did not return calls seeking comment. Ainslie Simmonds, Molson VP-marketing in the U.S., said no decision has been ...

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