Advertising Industry
Industry: Email Alert RSS FeedCybercritique: `The Grinch' gets creative with banner ad .(Universal Studios ad on Mplayer Entertainment Network)(Brief Article)
Advertising Age, December, 2000 by Carmichael, Matt
MARKETER: Universal Studios' ``The Grinch''
WHERE TO FIND IT: mplayer.com
CRITIQUE: The Grinch may be stealing Christmas, but he's giving back to Universal Studios-and not just at the box office. The Grinch promotion running on the Mplayer Entertainment Network is turning in high click-through rates of up to 26%, according to press releases. How is Universal doing it? Simple: It found a way to use the banner space (and some other areas of the page) creatively.
Mplayer visitors are engaged with the Grinch ducking and hiding in various parts of the page as he eventually steals the Christmas decorations from the banner space.
It's not the first ad to play with the content on a page. As far back as 1997, USA Today and American Honda...
Brought to you by CBS MoneyWatch.com
- Best- and Worst-Paid College Degrees
- 6 Things You Should Never Do on Twitter or Facebook
- How Much Sleep Do You Really Need?
- 6 Big Myths about Gas Mileage
Most Recent Business Articles
- Multiple criteria evaluation and optimization of transportation systems
- Multi-criteria analysis procedure for sustainable mobility evaluation in urban areas
- A two-leveled multi-objective symbiotic evolutionary algorithm for the hub and spoke location problem
- Multi-criteria analysis for evaluating the impacts of intelligent speed adaptation
- The development of Taiwan arterial traffic-adaptive signal control system and its field test: a Taiwan experience
Most Recent Business Publications
Most Popular Business Articles
- 7 tips for effective listening: productive listening does not occur naturally. It requires hard work and practice - Back To Basics - effective listening is a crucial skill for internal auditors
- FAS 109: a primer for non-accountants - Financial Accounting Standards Board's "Statement 109: Accounting for Income Taxes"
- Design a commission plan that drives sales - Sales Commissions
- Too Young to Rent a Car? - 25-years-old the minimum age for car renting - Brief Article
- LIFO vs. FIFO: a return to the basics
