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Industry: Email Alert RSS FeedBreaking; Schwab.(Brief Article)
Advertising Age, December, 2000
Charles Schwab & Co. gives viewers the bird to introduce its Select List product offering, a report with top-performing holdings. BBDO Worldwide, New York, drafted Seattle Seahawks' mascot, Blitz for Schwab's ``Smart Investors'' campaign. Blitz and a fellow mascot discuss the investment misfortunes of a colleague.Art director and copywriter: Jimmy Siegel.
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