Advertising Age

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Articles in January, 2001 issue of Advertising Age

• The party's over; Retail.(Brief Article)
  by Cuneo, Alice Z.
• How women can see Echo; `Seventeen,' Roxy help Toyota reach young drivers.(Brief Article)
  by Fitzgerald, Kate
• Brady's Bunch.(news items from periodical publishers)(Brief Article)(Statistical Data Included)
  by Brady, James
• Photo Review.(captions of photos of various people in the media)(Brief Article)
• Land Rover loses execs; Departing VP says GSD&M will retain account.(Jin Selwa)(Brief Article)
  by Halliday, Jean
• Yoplait revisits familiar terrain; New campaign keeps focus on taste and female-oriented issues.(marketing and advertising plans)(Brief Article)
  by Thompson, Stephanie
• The party's over; Cars.(Brief Article)
  by Halliday, Jean
• Y&R learns clients matter.
• Brady's Bunch.(Brief Article)
  by Brady, James
• Agency report deadline set.(Brief Article)
• The Advertising Age Interactive Hall of Fame: Rishad Tobaccowala, president Starcom IP.(Brief Article)(Statistical Data Included)
  by Freeman, Laurie
• P&G's triple play in paper: Alldays, Bounty, Pampers ; Diaper, paper towel lines to follow edgy print ads for thong pantyliners.(Brief Article)
  by Neff, Jack
• The Advertising Age Interactive Hall of Fame: 5 Pioneers.(Brief Article)
• The story of 'IT' shows that hype can hurt more than help.
  by Rothenberg, Randall
• Ford finds e-leads productive.
  by Halliday, Jean
• Comings and Goings.
• Management consultants fill CEO posts at i-shops; Slipping shares, growth issues prompt moves.
  by Riedman, Patricia
• Comings and Goings.(Brief Article)
• Buick hopes to rendezvous with interested SUV buyers ; Outreach effort draws most leads from the Internet.(Brief Article)
  by Halliday, Jean
• Diet duet for Elements; Low-cal version of Snapple line hits next month.
  by Chura, Hillary
• DDB Worldwide; Heavy-hitter rides 'Whassup?!' wave.
• Advance makes play for 'Mode'; Plus-size fashion title's expansion attracts Newhouse.
  by Fine, Jon
• Jeff Goodby's creative rules.
• Taco trouble.(Brief Article)
• AdMarket 50.(Brief Article)
• Breaking: Hyundai ; Easy rider.
• Landmarks.(Brief Article)
• Revival of an old favorite:.
• Profile of the Week; Havas Advertising.(Brief Article)(Statistical Data Included)
• The party's over; Tech mags.(Brief Article)(Statistical Data Included)
  by Fine, Jon
• The party's over; Consumer package goods.(analysis of package-goods industry market and marketing)(Brief Article)
  by Neff, Jack
• Adages.(stories of three ad campaigns)(Brief Article)
  by Beardi, Cara; Dan Lippe, Compiled with news from Jean Halliday
• Late News.(Burger King Corp.; Bcom3 Group Inc.)(Brief Article)
• New EAS ads aim to attract women ; TV spots feature celebrity moms pitching meal-on-the-go products.(Brief Article)
  by Goetzl, David
• Big Board and SAP embrace idea of a new, new economy.(Brief Article)
  by Garfield, Bob
• Good Humor's good deeds; Unilever division plans ice-cream tie-in with World Wildlife Fund.(Good Humor Ice Cream)(Brief Article)
  by Thompson, Stephanie
• For the record.
• Telecoms push service; AT&T and Sprint break ads targeting big businesses.(Brief Article)
  by Elkin, Tobi
• Interacting with iTV: marketers are tuning in ; Advertisers and iTV providers are scrambling to exploit the market, but it remains unclear exactly how it all will work.(Brief Article)
  by ELKIN, TOBI
• Promo spotlight: HGTV builds $900,000 in prizes into house giveaway.(Brief Article)(Statistical Data Included)
  by Fitzgerald, Kate
• Marketing key for air giants.(marketing after airline consolidation)(Brief Article)
• A MARKETER'S GUIDE; NATPE 2001.
• For the record.
• Name least of Pets.com's woes; Blame poor management, not generic moniker.
  by Chevron, Jacques R.
• New style agency hiring.
• Urban media face ad bias, study shows; Minority radio stations don't get fair share of buys: report.(National Black Media Coalition)(Brief Article)
  by Teinowitz, Ira
• Dannon resets lines; Marketer retools Light; launches la Creme, smoothies.
  by Thompson, Stephanie
• Promo spotlight: Weather Channel precipitates viewers to tell stormy stories.(Brief Article)
  by Fitzgerald, Kate
• Bates USA; Creative, marketing services get boost.(Brief Article)(Statistical Data Included)
• Super Bowl ads score; Chimp shines and Budweiser again goes for laughs.
  by Garfield, Bob
• Fallon; Now part of Publicis, shop thinks global.
• Breaking: Revlon; Illuminating a fresh face.
• On a roll: Mark Veeder.
• Breaking; Off the ice.(Brief Article)
• Breaking: Ford Division; Celebration of drive.(Spanish language magazine ad campaign)(Brief Article)
• Breaking: Gateway; Fox-spotting.(Michael J. Fox stars in TV spots for Gateway 2000 Inc.)(Brief Article)
• Landmarks.
• Pricey buy of 'Fast Company' may bring G&J a big payday.(Brief Article)
  by Rothenberg, Randall
• Coty has high hopes for new scent; American Original goes after younger buyers of designer fragrances.(Brief Article)(Statistical Data Included)
  by Cardona, Mercedes
• Case study: Wine funnel used as metaphor by Web recruitment company.(to show clients they can narrow down the recruitment process)(Brief Article)(Company Profile)
  by Beardi, Cara
• Player Profile: Jarvis's new MediaCom job puts exec in swim of things; VP receives praise for good humor in many elements.(Tony Jarvis; MediaCom Worldwide)(Brief Article)
  by Linnett, Richard
• Studios mull ad cuts for local papers.(Universal Pictures Distribution)(Brief Article)
  by Friedman, Wayne
• The party's over; Food.(marketing plans within the food industry)(Brief Article)
  by Thompson, Stephanie
• Experts: Ethnic market to weather ad slowdown ; Buyers say census data will validate ad spending.(Brief Article)
  by Webster, Nancy Coltun
• Culture shock; Storied Y&R struggles to maintain its identity in the wake of WPP takeover.
  by Bulik, Beth Snyder
• Omnicom was winner in global business.(Brief Article)(Statistical Data Included)
  by Britt, Bill
• Mag's Web auction action; `Traditional Home,' eBay support charity by hawking home's items.(Brief Article)
  by Fitzgerald, Kate
• The Advertising Age Interactive Hall of Fame: Jonathan Nelson, co-founder + chairman, Organic.(Brief Article)(Statistical Data Included)
  by Freeman, Laurie
• Block's less taxing future; Firm recasts itself as finance expert for mass market.(H and R Block Inc.)(Brief Article)
  by Cardona, Mercedes
• Interpublic: Home of Whopper?(Interpublic subsidiaries may win Burger King contracts)(Brief Article)
  by Beardi, Cara; MacArthur, Kate
• Eagle-eye marketers find right spot, right time; Product placements increase as part of syndication deals.
  by Friedman, Wayne
• Crossroads for cross-platform deals; Savvy shoppers key to finding best client fit.(Turner Broadcasting System Inc.)
  by Friedman, Wayne; Linnett, Richard
• Venus and Serena become Avon's new leading ladies; Tennis siblings `dream big' as first athletes to endorse Avon since `96.
  by Cardona, Mercedes
• Package deals.
  by Neff, Jack
• J. Walter Thompson USA; 'Dude' says a mouthful for JWT.(Brief Article)(Statistical Data Included)
• Frozen-pizza sector heats up; Marketers look to capture share from restaurants.
  by Thompson, Stephanie
• Ski events lift Mt. Gay rum; `Barbados Challenge' jumps into winter sports scene.
  by Fitzgerald, Kate
• Kia unveils Optima; Marketer targets affluent buyers with new upscale midsize sedan.(Brief Article)(Statistical Data Included)
  by Halliday, Jean
• No Gain.
  by Friedman, Wayne; Linnett, Richard
• Ogilvy & Mather Worldwide; '360 degree' branding plan pays off.

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