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Articles in January, 2001 issue of Advertising Age
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The party's over; Retail.(Brief Article)
by Cuneo, Alice Z. -
How women can see Echo; `Seventeen,' Roxy help Toyota reach young drivers.(Brief Article)
by Fitzgerald, Kate -
Brady's Bunch.(news items from periodical publishers)(Brief Article)(Statistical Data Included)
by Brady, James - Photo Review.(captions of photos of various people in the media)(Brief Article)
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Land Rover loses execs; Departing VP says GSD&M will retain account.(Jin Selwa)(Brief Article)
by Halliday, Jean -
Yoplait revisits familiar terrain; New campaign keeps focus on taste and female-oriented issues.(marketing and advertising plans)(Brief Article)
by Thompson, Stephanie -
The party's over; Cars.(Brief Article)
by Halliday, Jean - Y&R learns clients matter.
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Brady's Bunch.(Brief Article)
by Brady, James - Agency report deadline set.(Brief Article)
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The Advertising Age Interactive Hall of Fame: Rishad Tobaccowala, president Starcom IP.(Brief Article)(Statistical Data Included)
by Freeman, Laurie -
P&G's triple play in paper: Alldays, Bounty, Pampers ; Diaper, paper towel lines to follow edgy print ads for thong pantyliners.(Brief Article)
by Neff, Jack - The Advertising Age Interactive Hall of Fame: 5 Pioneers.(Brief Article)
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The story of 'IT' shows that hype can hurt more than help.
by Rothenberg, Randall -
Ford finds e-leads productive.
by Halliday, Jean - Comings and Goings.
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Management consultants fill CEO posts at i-shops; Slipping shares, growth issues prompt moves.
by Riedman, Patricia - Comings and Goings.(Brief Article)
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Buick hopes to rendezvous with interested SUV buyers ; Outreach effort draws most leads from the Internet.(Brief Article)
by Halliday, Jean -
Diet duet for Elements; Low-cal version of Snapple line hits next month.
by Chura, Hillary - DDB Worldwide; Heavy-hitter rides 'Whassup?!' wave.
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Advance makes play for 'Mode'; Plus-size fashion title's expansion attracts Newhouse.
by Fine, Jon - Jeff Goodby's creative rules.
- Taco trouble.(Brief Article)
- AdMarket 50.(Brief Article)
- Breaking: Hyundai ; Easy rider.
- Landmarks.(Brief Article)
- Revival of an old favorite:.
- Profile of the Week; Havas Advertising.(Brief Article)(Statistical Data Included)
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The party's over; Tech mags.(Brief Article)(Statistical Data Included)
by Fine, Jon -
The party's over; Consumer package goods.(analysis of package-goods industry market and marketing)(Brief Article)
by Neff, Jack -
Adages.(stories of three ad campaigns)(Brief Article)
by Beardi, Cara; Dan Lippe, Compiled with news from Jean Halliday - Late News.(Burger King Corp.; Bcom3 Group Inc.)(Brief Article)
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New EAS ads aim to attract women ; TV spots feature celebrity moms pitching meal-on-the-go products.(Brief Article)
by Goetzl, David -
Big Board and SAP embrace idea of a new, new economy.(Brief Article)
by Garfield, Bob -
Good Humor's good deeds; Unilever division plans ice-cream tie-in with World Wildlife Fund.(Good Humor Ice Cream)(Brief Article)
by Thompson, Stephanie - For the record.
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Telecoms push service; AT&T and Sprint break ads targeting big businesses.(Brief Article)
by Elkin, Tobi -
Interacting with iTV: marketers are tuning in ; Advertisers and iTV providers are scrambling to exploit the market, but it remains unclear exactly how it all will work.(Brief Article)
by ELKIN, TOBI -
Promo spotlight: HGTV builds $900,000 in prizes into house giveaway.(Brief Article)(Statistical Data Included)
by Fitzgerald, Kate - Marketing key for air giants.(marketing after airline consolidation)(Brief Article)
- A MARKETER'S GUIDE; NATPE 2001.
- For the record.
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Name least of Pets.com's woes; Blame poor management, not generic moniker.
by Chevron, Jacques R. - New style agency hiring.
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Urban media face ad bias, study shows; Minority radio stations don't get fair share of buys: report.(National Black Media Coalition)(Brief Article)
by Teinowitz, Ira -
Dannon resets lines; Marketer retools Light; launches la Creme, smoothies.
by Thompson, Stephanie -
Promo spotlight: Weather Channel precipitates viewers to tell stormy stories.(Brief Article)
by Fitzgerald, Kate - Bates USA; Creative, marketing services get boost.(Brief Article)(Statistical Data Included)
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Super Bowl ads score; Chimp shines and Budweiser again goes for laughs.
by Garfield, Bob - Fallon; Now part of Publicis, shop thinks global.
- Breaking: Revlon; Illuminating a fresh face.
- On a roll: Mark Veeder.
- Breaking; Off the ice.(Brief Article)
- Breaking: Ford Division; Celebration of drive.(Spanish language magazine ad campaign)(Brief Article)
- Breaking: Gateway; Fox-spotting.(Michael J. Fox stars in TV spots for Gateway 2000 Inc.)(Brief Article)
- Landmarks.
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Pricey buy of 'Fast Company' may bring G&J a big payday.(Brief Article)
by Rothenberg, Randall -
Coty has high hopes for new scent; American Original goes after younger buyers of designer fragrances.(Brief Article)(Statistical Data Included)
by Cardona, Mercedes -
Case study: Wine funnel used as metaphor by Web recruitment company.(to show clients they can narrow down the recruitment process)(Brief Article)(Company Profile)
by Beardi, Cara -
Player Profile: Jarvis's new MediaCom job puts exec in swim of things; VP receives praise for good humor in many elements.(Tony Jarvis; MediaCom Worldwide)(Brief Article)
by Linnett, Richard -
Studios mull ad cuts for local papers.(Universal Pictures Distribution)(Brief Article)
by Friedman, Wayne -
The party's over; Food.(marketing plans within the food industry)(Brief Article)
by Thompson, Stephanie -
Experts: Ethnic market to weather ad slowdown ; Buyers say census data will validate ad spending.(Brief Article)
by Webster, Nancy Coltun -
Culture shock; Storied Y&R struggles to maintain its identity in the wake of WPP takeover.
by Bulik, Beth Snyder -
Omnicom was winner in global business.(Brief Article)(Statistical Data Included)
by Britt, Bill -
Mag's Web auction action; `Traditional Home,' eBay support charity by hawking home's items.(Brief Article)
by Fitzgerald, Kate -
The Advertising Age Interactive Hall of Fame: Jonathan Nelson, co-founder + chairman, Organic.(Brief Article)(Statistical Data Included)
by Freeman, Laurie -
Block's less taxing future; Firm recasts itself as finance expert for mass market.(H and R Block Inc.)(Brief Article)
by Cardona, Mercedes -
Interpublic: Home of Whopper?(Interpublic subsidiaries may win Burger King contracts)(Brief Article)
by Beardi, Cara; MacArthur, Kate -
Eagle-eye marketers find right spot, right time; Product placements increase as part of syndication deals.
by Friedman, Wayne -
Crossroads for cross-platform deals; Savvy shoppers key to finding best client fit.(Turner Broadcasting System Inc.)
by Friedman, Wayne; Linnett, Richard -
Venus and Serena become Avon's new leading ladies; Tennis siblings `dream big' as first athletes to endorse Avon since `96.
by Cardona, Mercedes -
Package deals.
by Neff, Jack - J. Walter Thompson USA; 'Dude' says a mouthful for JWT.(Brief Article)(Statistical Data Included)
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Frozen-pizza sector heats up; Marketers look to capture share from restaurants.
by Thompson, Stephanie -
Ski events lift Mt. Gay rum; `Barbados Challenge' jumps into winter sports scene.
by Fitzgerald, Kate -
Kia unveils Optima; Marketer targets affluent buyers with new upscale midsize sedan.(Brief Article)(Statistical Data Included)
by Halliday, Jean -
No Gain.
by Friedman, Wayne; Linnett, Richard - Ogilvy & Mather Worldwide; '360 degree' branding plan pays off.
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