Big Board and SAP embrace idea of a new, new economy.(Brief Article)

Advertising Age, January, 2001 by Garfield, Bob

As we have learned elsewhere in this issue, the world basically is coming to an end. There is hardly any reason to go on any longer, especially if you care deeply about Conde Nast, Omnicom and DoubleClick. Our advice here at Ad Review is just to live suicidally on the edge, squeezing every last drop out of life, until the Nasdaq sinks below 2000.

Then do something really crazy ... like eating European beef, or investing in a dot-com.

We'll miss you, God rest your soul.

The other option, of course, is to view the coming correction (or slowdown, or recession) as something less than apocalyptic and just kind of go with the flow, doing your best to adjust to what are euphemistically called ``changing market conditions.''

That may be...

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