Credit card companies set to expand smartVisa rollout ; Visa in talks with clients to offer real-time loyalty promotions nationally.

Advertising Age, January, 2001 by Fitzgerald, Kate

Several more credit card issuers are expected to introduce versions of Visa U.S.A.'s smartVisa card during the first half of 2001, based on the response from consumers after three months.

Introduced by three top issuers last September, the smartVisa card provides new security features for online shopping, but a key feature is loyalty marketing technology provided by Detroit-based Catuity. So far, no loyalty marketing programs harnessing smartVisa have been announced yet, but Visa confirms it is in talks with several marketers who are exploring possibilities for smartVisa-driven nationwide promotions as early as this year.

Billed as an industry first, Visa says its smartVisa allows up to 37 different slots for credit card issuers or merchants to reward...

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