Microsoft debuts 'agile' software.

Advertising Age, January, 2001 by Elkin, Tobi

Returning to its software roots, Microsoft Corp. today breaks an estimated $250 million ad campaign that highlights the company's flexible software solutions large enterprises need not only to survive, but to thrive in today's increasingly turbulent business environment.

The ``Agility'' campaign from McCann-Erickson Worldwide, San Francisco, represents the first serious effort by Microsoft to build a unified effort focused squarely on its relevance to large corporations. A series of TV spots, print and outdoor executions subtly yet playfully deliver the message that Microsoft equals powerful, reliable software that gives businesses a competitive edge. The campaign uses the tagline ``Software for the agile business,'' which Microsoft introduced recently in...

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