Breaking: Ford Division; Celebration of drive.(Spanish language magazine ad campaign)(Brief Article)

Advertising Age, January, 2001

Ford Motor Co.'s Ford Division breaks a two-month Spanish-language ``Tribute'' campaign in People en Espanol's February issue. The advertorial series, titled ``Celebra el Espiritu de Superacion de Nues-tra Gente'' (Celebrate the Spirit of Achieve-ment of our People''), honors a different person each issue beginning with author Esmeralda Santiago.

One of the campaign goals is to develop a series of local heroes and build events and promotions around the program. Zubi Advertising, Coral Gables, Fla., handles the effort.