Advertising Age

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Articles in February, 2001 issue of Advertising Age

• Late News.(advertising news briefs)(Brief Article)
• Found art.(Interpublic Group of Companies Inc.)(Brief Article)
• Kia learns that a low price and a little dignity sells cars.(Brief Article)
  by Garfield, Bob
• Comings and Goings.(various appointments)(Brief Article)
• Breaking News.(Underground Inc.; Lucky Brand Dungarees Inc.)(Brief Article)
• Sony gets pitch from WPP for all media; Media buying, planning worth over $400 million.(Brief Article)
  by Elkin, Tobi; Linnett, Richard
• Troubled Gateway turns to new shop as earnings fall; Fallon in contract negotiations for $250 mil account.(Brief Article)(Statistical Data Included)
  by Elkin, Tobi
• Hegarty leads `AA' Best jury.(Brief Article)
• Street Wise: A hedging fund likes volatility.(Brief Article)(Product Announcement)(Statistical Data Included)
  by Benjamin, Jeff
• Derivatives: A brave new world for planners.(financial planners)(Brief Article)
  by Clowes, Mike
• Fast Track: Securities lawyer with 'practical bent' rises at SEC.(Securities and Exchange Commission's Cynthia Fornelli)(Brief Article)
  by O'Brien, Sarah
• Dear Physician:.(Brief Article)
  by Publisher, Charles S. Lauer
• Soft upfront market may get bigger hit; Walkout threat by 2 unions leaves advertisers uncertain.(Brief Article)
  by Friedman, Wayne
• Jack's fighting at fifty ; Jack in the Box struggles with image and rivals.(Jack in the Box Div.)(Brief Article)
  by MacArthur, Kate
• Senators seek bill to protect privacy of kids; Marketers would need permission from parents to conduct surveys.(Brief Article)
  by Teinowitz, Ira
• TN to spin out multicultural agency network ; Coleman Communications Group to include Hispanic, Asian shops.(True North Communications Inc.)(Brief Article)
  by Halliday, Jean; MacArthur, Kate
• Pfizer is right RX for Carat ; $700 mil account keeps U.S. unit alive and well.(Brief Article)
  by Goetzl, David; Linnett, Richard
• IAB guidelines on units may revive the Net ; Group to review ads more often.(Internet Advertising Bureau)(Brief Article)
  by Taylor, Catharine P.
• CAB puts ethnic data online.(Brief Article)
  by Tiegel, Eliot
• GM abandons Concept:Cure.(General Motors Corp.)(Brief Article)(Statistical Data Included)
  by Halliday, Jean
• Lowe's retools image in push toward women; $100 mil move into national arena looks beyond hardware to lifestyle.(Brief Article)(Statistical Data Included)
  by Cuneo, Alice Z.; Hughes, Laura Q.
• NetResults.(Nielsen Media Research Inc.)(Brief Article)
• Profile of the Week; Viacom.(Brief Article)
• The big push.(Animal Planet)(Brief Article)(Statistical Data Included)
• Heinz to deliver Vlasic.(H.J. Heinz reinstitutes stork for Vlasic pickles advertising)(Brief Article)
  by Thompson, Stephanie
• Adages.(Sergio Zyman)(Brief Article)
  by Richard Linnett, Compiled with news from ClaudiaPenteado
• In the news: Kristin McCurry; Marketing aid for non-profits.(Epsilon)(Brief Article)
• Photo Review.
• Evolution of tweens' tastes keeps retailers on their toes; Group has affinity for catalogs, Web.(Brief Article)
  by Tode, Chantal
• Accenture may finesse effort after criticism ; Now it gets interesting: Consultant considers re-editing to add clarity.(Brief Article)
  by Davis, Wendy
• Player Profile: New post at 'New Yorker' is par for Kahn's course; Softer economy doesn't seem to rattle publisher.(Conde Nast Publications Inc. appoints David Kahn publisher)(Brief Article)(Statistical Data Included)
  by Fine, Jon
• The bill collector cometh; Lawyer gets agencies' deadbeat clients to pay up.(Brief Article)
  by Linnett, Richard
• 'Automotive News' urgings for clemency made difference.(Brief Article)
  by Crain, Rance
• Taking Sides; Tip for advisers: Get personal.(Brief Article)
• If only ...
• Changes promised . . .; . . . But unpaid doctors skeptical of TennCare's fututre.(Brief Article)(Statistical Data Included)
  by Versel, Neil
• Notebook.
• Toyota reaps a big harvest.(in American sport utility vehicle market)(Brief Article)
• Brady's Bunch.(Brief Article)
  by Brady, James
• No sponsors punt on XFL; Despite weak ratings in week 2, league meets advertiser guarantees.(National Broadcasting Company Inc.)(Brief Article)
  by Friedman, Wayne
• Comings and Goings.(John Carroll to VP-interactive marketing, Digital Goods)(Brief Article)
• Gateway ads set to return to house unit; New strategy comes after talks with Fallon collapse.(Gateway 2000 Inc., marketing strategy)(Brief Article)
  by Elkin, Tobi; Linnett, Richard
• Cross-media ad deals lose some luster; Even Disney learns a hard lesson as Go Network pays a high price.(Brief Article)
  by Friedman, Wayne
• Motorcycles' inside story; Arena race series tap excitement of extreme sports.(indoor motorcycle racing)(Brief Article)(Statistical Data Included)
  by Fitzgerald, Kate
• Browner sets out GM plan.(interview with General Motors Corp. marketing chief Michael Browner)(Brief Article)(Interview)
• Photo Review.(Brief Article)
• Profile of the Week; News Corp.(Brief Article)
• Breaking: MasterCard; The price of exact change.(MasterCard International Inc.)(Brief Article)
• NetResults.(Brief Article)
• TV networks hit hard by soft ad buys; Upfront cancellations for second quarter soar.(Brief Article)(Statistical Data Included)
  by Friedman, Wayne; Halliday, Jean
• Movie promo blur; No standout spots in Super Bowl, just the standard studio ad formula.(Red Sky Interactive)(Brief Article)
  by Friedman, Wayne; Vagnoni, Anthony
• HP: No spending cut.(Hewlett-Packard Co.)(Brief Article)
  by Elkin, Tobi
• New Diesel ads put focus on Africa ; Continent is cast as cultural center.
  by Tsui, Bonnie
• Marketers use Recipio to tap users' view.(Brief Article)
  by Neff, Jack
• Comings and Goings.(Beth Kearney to VP-media director, CPO, Chicago)(Brief Article)
• BubbleCast floats online ad potential; Nickelodeon's interactive game sets stage for new marketing concepts.(Brief Article)
  by Freeman, Laurie
• Promo Spotlight: MediaTrip entertainment site goes to college-33 of them.(Brief Article)
  by Fitzgerald, Kate
• Reverse Spin; Abby: Road ahead is less bumpy.(meshed briefs)(Brief Article)(Statistical Data Included)
  by Gabriel, Frederick P., Jr.
• Moving Up; Hirings & Promotions.(meshed brief, including: Mike McGavick, Edward S. Garlock, and Sheila Kearney Davidson)
• On the brink; Massachusetts physicians dread California's payment woes.(health care costs)(Brief Article)
  by Lentz, Rebecca
• Bad blood; IDX sues Epic, university practice over $1.4 million contract.(Brief Article)
  by Conn, Joseph
• The big push.(Levi Strauss and Co.)(Brief Article)
• Unilever extends Ragu; Marketer budgets $35 mil to launch microwave meals.(Unilever Bestfoods UK)(Brief Article)
  by Thompson, Stephanie
• Photo Review.(Estee Lauder Cos.)(Brief Article)
• Everyone can win if Napster comes up with 'for pay' plan.(Napster Inc.)(Brief Article)
  by Donaton, Scott
• E-centric titles trimming fat on weak-economy diet ; `Hotdots,' Standard Media latest.(Brief Article)
  by Fine, Jon
• Carat helping solve puzzle.(Brief Article)
  by Chura, Hillary
• Jacked up.(Jack in the Box revival)(Brief Article)
• Media stream hits resistance; Buyers are intrigued but wary to plunge into a fragmented field.(Ogilvy and Mather Worldwide Inc. does test run with American Express and Sears)(Brief Article)
  by Beardi, Cara
• Texas Tragedy; When Phil Schieber took his own life, an agency died with him.(Statistical Data Included)
  by Petrecca, Laura
• Profile of the Week; Proctor & Gamble Co.(Brief Article)
• Thinking small: Emerging markets funds heating up.(Brief Article)
• Image of the week.(BMW Motorsport GmbH)(Brief Article)
• Image of the week.(Got Milk? campaign)(Brief Article)
• Drugmakers expand role in TV buying; Glaxo launches $600 mil review.(GlaxoSmithKline)(Brief Article)
  by Goetzl, David; Linnett, Richard
• Bowl poll: Ads don't mean sales.(Brief Article)
  by Tsui, Bonnie
• Case Study: CPS conceives baby-in-a- box to power up e-software vendor.(CPS Direct Marketing Inc.)(Brief Article)
  by Beardi, Cara
• Brady's Bunch.(multiple media industry briefs)(Brief Article)
  by Brady, James
• Disney delves in with 'Magic' for brand push ; Entertainment giant says effort is first corporate campaign in years.(Walt Disney Co.)(Brief Article)
  by Friedman, Wayne
• Ben & Jerry's keeps its folksy focus.(Brief Article)
  by Thompson, Stephanie

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