Advertising Industry
Industry: Email Alert RSS FeedOmnicom wins Wrigley; BBDO, siblings wrap up $20 mil promo business.(Omnicom Group Inc.; Wm. Wrigley Jr. Co.)(Brief Article)
Advertising Age, February, 2001 by MacArthur, Kate; Thompson, Stephanie
Omnicom Group's latest integrated deal is held together for--though presumably not by--chewing gum.
Wm. Wrigley Jr. Co. is handing its $15 million to $20 million promotional business to an Omnicom roster led by BBDO Chicago and TLP, Wilton, Conn.
BBDO and the predecessor Chicago agency it bought in 1979, Arthur Meyerhoff Associates, have managed the $130 million ad account for 67 years, but this marks the first fully integrated effort. TLP, brought in by BBDO, signs on as promo agency of record.
BBDO knocked off competing promo shop Frankel, owned by Publicis Groupe.
When Wrigley called a promo shootout between BBDO and Frankel with a goal to expand the gum-maker's three top brands, Big Red, Juicy Fruit and Winterfresh, BBDO...
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