Advertising Industry
Industry: Email Alert RSS FeedMedia Agency of the Year: Starcom; From friendly cruise, new team approach lands some big fish.(Starcom MediaVest Worldwide)(Statistical Data Included)
Advertising Age, February, 2001 by Linnett, Richard
Starcom MediaVest Worldwide is Advertising Age's Media Agency of the Year for three reasons.
In July, the media buying and planning unit of Bcom3 Group won the record-setting consolidated planning business for General Motors Corp., worth $2.9 billion.
At the end of the year, the Chicago-based agency picked up another monster account, the $800 million consolidated Kraft Foods planning and buying business.
But more significantly, between these milestones, there was the love boat.
``Oh, no, not the Love Boat,'' says Jack Klues, Starcom MediaVest's CEO. ``Don't call it that.'' The moment came at Nine, a chic new restaurant in Chicago, with Mr. Klues poised to down a forkful of lobster ravioli.
``Why not?'' recalls Renetta...
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