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Industry: Email Alert RSS FeedPlayer Profile: Turnaround on the menu for Burger King's Dasburg ; Ex-Northwest chief faces tall order at chain.(John Dasburg)(Brief Article)
Advertising Age, February, 2001 by MacArthur, Kate
John Dasburg has a Whopper of a job in taking on the top three management posts at Burger King Corp.
The Diageo unit's new chairman, president and CEO not only must repeat his turnaround successes as CEO of Northwest Airlines, he also needs to win over the support of disenfranchised franchisees while building a case that the Home of the Whopper can be king on Wall Street.
The buzz surrounding the 58-year old executive is mixed. He was revered for making the airline once called ``Northworst'' one of the most improved carriers and for forging the first multicarrier marketing alliance with KLM Royal Dutch Airlines; at the same time, he was faulted for being indifferent to customer service and labor unions.
Although leadership of Burger King's...
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