Advertising Age

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Articles in March, 2001 issue of Advertising Age

• When the U.S. catches cold, must the rest of world sneeze?(Brief Article)
  by Hatfield, Stefano
• Comings and Goings.(appointments and selections in advertising)(Brief Article)
• Breaking News.(DoubleClick Inc.)(Brief Article)
• Dark Clouds; Hope fading for a second-half rebound in faltering market.(American Association of Advertising Agencies conference)(Brief Article)
  by Cardona, Mercedes M.
• TV ad revenue squeaks in a tad bit higher.(General Electric Co.'s NBC)(Brief Article)(Statistical Data Included)
  by Ross, Chuck
• Brick houses for i-shops; But spending decrease in bricks and mortar means no place is safe.(advertising industry)(Brief Article)(Statistical Data Included)
  by Taylor, Catharine P.
• Economy hampering Yahoo!'s global goals; Prince of portals faces exec exodus, slowing growth and slumping stock.
  by Madden, Normandy
• Frank Lowe, Exorcist; His challenges: Expel the ghosts, save the agency.
  by Wentz, Laurel
• Hail of hype: Behind flurry over the blizzard that wasn't.(Brief Article)
  by Rothenberg, Randall
• Ericsson seeks innovative spin.(Brief Article)
  by Elkin, Tobi
• Emap eyes options for unit in U.S.; `Teen' title is shopped around at cut prices.(Brief Article)
  by Fine, Jon
• T.J. Maxx gets friendly in new $25 million campaign; As many retailers discount, bargain chain aims at infrequent shoppers.(Brief Article)
  by Chura, Hillary
• FCC clears way for radio deals, raises market boundary issues.(Brief Article)
  by Teinowitz, Ira
• Viacom Plus inks 3 new deals.(Kraft Foods Inc., Merrill Lynch and Company Inc., Tylenol)(Brief Article)
  by Friedman, Wayne
• Adages.
  by Linnett, Richard
• Ailing MarchFirst shops McKinney.
  by Petrecca, Laura
• Photo Review.
• For the record.
• Superstar Spencer Johnson: 'Who Moved Cheese?' becomes acquired taste ; Physician with a knack for marketing moves book from business to mainstream by involving audience.(Brief Article)
  by Fitzgerald, Kate
• Breaking: Motrin; Motrin--for tough women.(print campaign by Lowe Lintas and Partners)(Brief Article)
• NetResults.
• Image of the week.
• Subaru readies Impreza WRX for U.S. debut; $15 mil Temerlin McClain effort leaves Aussie Paul Hogan behind.(Brief Article)
  by Halliday, Jean
• Adages.(Brief Article)
  by Linnett, Richard
• Brady's Bunch.(periodical industry news briefs)(Brief Article)
  by Brady, James
• Industry needs time to recover from disastrous dot-com havoc.
  by Crain, Rance
• A recipe for winning mags.(Brief Article)
• House means to act on Web issues; Congressional committees promise to give privacy concerns top billing.
  by Teinowitz, Ira
• Editor of the year: A sure-handed, calm leadership; Moss takes his aversion and turns into a delight for Sunday readers.
  by Fine, Jon
• On a Roll: Don Mann.(Brief Article)
• Lillian Vernon sets sights on second half-century; Cataloger turns 50 as it navigates rough economy.(Brief Article)
  by Beardi, Cara
• Late News.(Brief Article)
• Hot statin drugs play agency musical chairs.(Brief Article)
  by Henderson, Shirley
• Reckitt Benckiser preps U.S. ad blitz; Brit powerhouse to spend $70 mil on product push.(Reckitt Benckiser PLC)(Brief Article)(Statistical Data Included)
  by Neff, Jack
• ESPN expands Hispanic role through baseball.(Brief Article)
• Promo Spotlight: Telco Verizon hits ski resorts to make winners out of lugers.(Brief Article)
  by Fitzgerald, Kate
• Paper weight: Zenith wins $75 mil; Georgia-Pacific consolidates acc't.
  by Linnett, Richard
• Superstar Henry Schleiff: Court TV 'personality' winning over viewers; Cranking up budget, chairman adds edgier fare, links to other TV networks and Internet lures.(Brief Article)
  by Gullon, Monica
• On track with Fisher; P&G, Kroger back `fastest' female of Indy Racing.(Procter and Gamble Co., Kroger Co., sponsor Sarah Fisher)(Brief Article)
  by Fitzgerald, Kate
• P&G still seeking Clairol in spite of recent layoffs; Separate unit for sales force under evaluation.(Brief Article)
  by Neff, Jack
• NetResults.(Nielsen Media Research Inc.)(Brief Article)
• Breaking: Lincoln.
• Breaking: GMC Envoy; Envoy, Part II.(Brief Article)
• Landmarks.(Fosters Brewing Group Ltd.; J. Walter Thompson Co.)(Brief Article)
• Lowe goes Live with launch of digital network; Marketing services push includes plan for Zipatoni sales promo net.(International Public Relations PLC)(Brief Article)
  by Wentz, Laurel
• Late News.(advertising news briefs)(Brief Article)
• Inside line: First CMO is installed at Experian unit.(Deborah Lowman-Zuccarini)(Brief Article)
• Player Profile: Ryan rises at McDonald's; change may be on menu; Unexpectedly, exec leapfrogs to VP-marketing.(Tom Ryan)(Brief Article)
  by MacArthur, Kate
• Breaking News.(Brief Article)
• QVC, Comcast challenge Nielsen.
  by Friedman, Wayne; Neff, Jack
• 4: 'Cosmo' sister finds its voice; Hearst offspring gains by repeating a mantra of reader empowerment.
  by Schnuer, Jenna
• Pepsi's challenge: Tap power of One.(history and positioning od diet drink Pepsi One)(Brief Article)
  by Chura, Hillary
• OTC a high-stakes risk; Making the move from Rx can create some marketing hurdles.(Brief Article)
  by Zbar, Jeffery D.
• Cable ads took fourth-quarter hit.(Brief Article)
  by Goetzl, David
• [0] Comings and Goings.(employee changes, various companies)(Executive Changes)(Brief Article)
• Curtain call for Oldsmobile; GM's 103-year-old unit going out with Bravada-and a $10 mil push.(Brief Article)
  by Halliday, Jean
• IAB aim is to lower interactive ad hurdles; Inconsistent methods muddle impact.(Brief Article)
  by Webster, Robin
• While critics may fret, public likes DTC ads; Consumers see benefit in what they see, read.
  by McInturff, Bill
• Buying growth is not enough.(Brief Article)(Statistical Data Included)
• Tech continues ad efforts ; Still spending, for now, despite economic battering.(Brief Article)(Statistical Data Included)
  by Cardona, Mercedes; Elkin, Tobi
• New Q45 effort looks to clear up Infiniti's image; $35 million effort will tout luxury and performance.(Brief Article)
  by Halliday, Jean
• Landmarks.(ad campaign for Hewlett-Packard Co.)(Brief Article)
• Landmarks.(Brief Article)
• Landmarks.(Procter and Gamble Co. launches Max Factor Lipfinity)(Brief Article)
• Banana split: Ad icons for Chiquita, Dole square off.(Chiquita Brands International Inc.; Dole Fresh Fruit Co.)(Brief Article)
  by Thompson, Stephanie
• Tech firms retool ad plans as sector's slump persists.(Dell Computer Corp.)(Brief Article)
  by Elkin, Tobi; Hughes, Laura Q.
• B&W's biggest mail blitz to light up new Pall Mall; Filter version of cigarette aims at value segment.(Brown and Williamson Tobacco Corp.)(Brief Article)
  by Beardi, Cara
• [0] Landmarks.(Alessandro Gonzalez A/R Media; L'Oreal USA)(Brief Article)
• Cover Story: Tom edges out Nic for February covers.(Brief Article)
  by Fine, Jon
• The presence of a sure thing.(Brief Article)
  by Donaton, Scott
• Revival of the fittest; Even the most popular pitches can benefit from well-timed makeovers.
  by Davis, Wendy; Hughes, Laura Q.
• Comings and Goings.(Brief Article)
• Pepsi, Coke to compete at box office ; Coke ties in to ``Harry Potter,'' Pepsi to ``Monsters''.
  by Friedman, Wayne
• McCann taps CEO for Momentum; Stone to succeed Dowley, who stays chairman.(Brief Article)
  by Hughes, Laura Q.
• Marketers hit the majors; Radio Shack, Kraft ads feature baseball themes.(Brief Article)
  by Petrecca, Laura; Thompson, Stephanie
• Comings and goings.(executives)(Brief Article)
• Apple's latest spots turn on tunes; In an effort to pick up slow sales, Mac maker features cool software.(Brief Article)
  by Cuneo, Alice Z.; Elkin, Tobi
• Grey names new CMO.(Brief Article)
  by Hughes, Laura Q.
• Inside line: `Playboy,' Pete's try to score with fans of baseball.
• Superstar Joe Abruzzese: 'Survivor's' win-win mentality scores big; Abruzzese throws the bag of tricks wide open for tie-in partners, and all benefit from incredible buzz.(Brief Article)
  by Fitzgerald, Kate

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