For the record.(Burger King Corp.; Lowe and Partners Worldwide)(Brief Article)

Advertising Age,  March, 2001  

Tags: Burger King Corp., Lowe, Whopper

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New Burger King pitch touts Whopper as `king' Burger King Corp. hopes to reclaim its title as ``king of the burgers'' with an adult-market campaign set to break March 5. As the crown jewel of the Diageo unit's $400 million marketing budget, this first effort by new agency Interpublic Group of Cos' McCann-Erickson Worldwide, New York, carries the tagline ``In the land of burgers, Whopper is king.'' Burger King is trying to wrest the burger crown from McDonald's Corp.

in a highly saturated and challenging market. Burger King's same-store sales in the second half of 2000 fell 6% ...

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