Advertising Industry
Industry: Email Alert RSS FeedFrank Lowe, Exorcist; His challenges: Expel the ghosts, save the agency.
Advertising Age, March, 2001 by Wentz, Laurel
Unilever Chairman Niall FitzGerald and his top managers were not at all happy with their biggest agency network. Ever since Lintas started life as house agency Lever International Advertising Service in 1929, Unilever stuck by the network in all its later incarnations--SSC&B Lintas, Lintas Worldwide and finally Ammirati Puris Lintas.
But when Lowe & Partners Worldwide took over ailing Ammirati Puris Lintas in the ad industry's biggest-ever merger 16 months ago, the message from Unilever was clear: You are our worst agency.
On Day One of this merger, the honeymoon was over, with more than one-third of the agency's New York billings prepared to walk if things didn't get fixed fast. Clients from Unilever to Johnson & Johnson to General Motors Corp. were...
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