Advertising Industry
Industry: Email Alert RSS FeedInside line: `Playboy,' Pete's try to score with fans of baseball.
Advertising Age, March, 2001
Playboy and Pete's Brewing Co. are planning a national sweepstakes that will offer one grand prize of a two-day trip for two to the winner's favorite baseball park for a game and parties, accompanied by May Play-mate Crista Nicole. Print ads in Playboy back the ``Score a Wicked Summer Fling'' sweepstakes, along with point-of-purchase materials and online promotion on playboy. com and peteswicked.com. Five second-place winners will receive a two-day baseball trip (minus Ms. Nicole) plus Pete's Summer Brew-theme baseball merchandise. The promotion runs April 1 through May 31. The Marketing Continuum, Dallas, handles.
Nickelodeon inked a $30 million deal to boost Bahamas tourism, marking the Viacom-owned cable network's first tie-in with a country. The Bahamas...
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