Paper weight: Zenith wins $75 mil; Georgia-Pacific consolidates acc't.

Advertising Age, March, 2001 by Linnett, Richard

Georgia-Pacific Corp., the world's largest marketer of bath tissue and paper towels, will consolidate its $75 million media buying business at Publicis Groupe's Zenith Media, New York, according to executives familiar with the matter. An announcement is expected this week.

The business was put into review shortly after Georgia-Pacific late last year completed its purchase of Fort James Corp., whose media buying and planning was handled by WPP Group's The Media Edge, New York. Georgia-Pacific's buying and planning were handled by Publicis sibling Fallon Worldwide, New York, which retains planning duties and continues as creative agency for Atlanta-based Georgia Pacific. The status of the media planning duties for Fort James products has not been determined....

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