Late News.(briefs)(Brief Article)(Statistical Data Included)

Advertising Age, April, 2001

GM makes more cuts

to its magazine ads

[detroit] General Motors Corp. made more cuts from its magazine roster from June to year's end. Executives close to the matter said magazines cut include Martha Stewart Living, Smithsonian, Kiplinger's Personal Finance, Outside and publisher Ziff Davis, all of which either declined to comment or didn't return calls by press time. GM, one of the biggest magazine advertisers, cut Conde Nast Publications in early March (AA, March 12). Dennis Donlin, president of Bcom3 Group's GM Planworks, said Planworks and Interpublic Group of Cos.' GM Mediaworks worked together. GM didn't return calls seeking comment.

IVillage buys control

of Substance.com

[new york] IVillage bought majority control...

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