Nets pull out stops to win campus crowd; Burly Bear latest to power up edgy fare in challenge to CTN.(Brief Article)

Advertising Age,  April, 2001  by Fitzgerald, Kate

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Getting college students' attention has never been easy, but marketers are gaining more options through mushrooming custom TV offerings delivered via cable and satellite systems.

Two young New York companies-Burly Bear Network and Zilo Networks-are making aggressive moves on territory controlled by CTN Media's College Television Network. The upstarts offer a combination of edgy, offbeat TV programming closely integrated with Internet offerings and on-campus marketing events.

Although CTN dwarfs Burly Bear and Zilo in reach and ratings, the two smaller companies are turning ...

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