Advertising Age

View more issues:

Articles in May, 2001 issue of Advertising Age

• Not so sweet in corporate suite: Car execs hit the road; Once-taboo job jumps now becoming routine.(Brief Article)
  by Halliday, Jean
• How to keep clients in this tough climate; Talk to customers to find out what they need.(advertising agencies)(Brief Article)
  by Pavlika, Holly
• DDB shines at Latin-American festival.(Brief Article)
  by Wentz, Laurel
• Give advertisers reason to stick it out: Trade vet.(Faulkner and Gray; Jack Love)(Brief Article)
  by Fitzgerald, Kate
• Brady's Bunch.(Brief Article)(Column)(Statistical Data Included)
  by Brady, James
• Turner option: Open wallet to expand CNNfn; AOL Time Warner unit may pay cable operators to carry network.(Turner Broadcasting System)(Brief Article)
  by Goetzl, David
• Canadian shops eye West Coast purchases.(Brief Article)
  by Chiasson, Gail; Cuneo, Alice Z.
• Cable nets may swap rates for greater share; As one executive notes, 'Sometimes going early can hurt you because you may underestimate the potential of the market'.
  by Goetzl, David
• Snacking to prove more filling for TV; Category expanding as on-the-go consumers nibble more often.(snack food marketing)(Brief Article)
  by Neff, Jack; Thompson, Stephanie
• Cover Story: Julia and her smile shine for April's cover crown.(Julia Roberts captures most magazine covers)(Brief Article)
  by Fine, Jon
• Schering-Plough seeks OTC media shop; Marketer reviews $50 mil buying, planning account.(Schering-Plough Corp. wants a media buyer for its over-the-counter drugs business)(Brief Article)
  by Linnett, Richard
• Sale scenario for Reader's Digest ; Shift of founders' stock has RDA considering consequences, tactics.(Reader's Digest Association Inc.)(Brief Article)(Company Profile)
  by Fine, Jon
• Player Profile: O'Malley works for Big 3, lands on Ford acc't at JWT ; Latest job allows him to stay in marketing, cars.(Brief Article)
  by Halliday, Jean
• Daily papers see circ. slide; Smallest hit hardest, larger remain flat while nationals see slight gain.(Brief Article)(Statistical Data Included)
  by Fine, Jon
• Multiplatform buys can lead to disruption for buyer, seller.(Brief Article)
  by Crain, Rance
• Is this the answer?; AKQA experiments with a novel mix that merges marketing and interactive media with consulting.(Statistical Data Included)
  by Koranteng, Juliana
• Package ploy not fair play.(Procter and Gamble Co., Cascade dishwasher soap)(Brief Article)
• Feeders eye remains of the day.(fast food restaurants look to draw customers all day)(Brief Article)(Column)
  by MacArthur, Kate
• BRAND IN TROUBLE: Aztek's outlook not pretty ; In the eye of the beholder: Two new vehicles with dramatic designs find dramatically different sales results--one cruises to the top, the other just survives.(General Motors Corp.'s Pontiac Aztek)(Brief Artic
  by Halliday, Jean
• Apparel - Category Winner: Nike; "WNFL".(Widen and Kennedy Inc.-created ad;)(Brief Article)
• Technology/Communications - Category Winner: Pacific Bell; ``Neighborhood''.(Brief Article)
• Champion spots take a chance on chuckles ; Mortgage lender goes west with branding effort.(Champion Mortgage)(Brief Article)
  by Cardona, Mercedes; Hughes, Laura Q.
• Image of the week.(Brief Article)
• Image of the week.(Piaggio USA's Vespa scooter)(Brief Article)
• Mazda unveils Protege 5; $20 million buy includes big push on Web game site.(Mazda Protege's marketing strategy)(Brief Article)
  by Halliday, Jean
• Cuba's learning lessons in ad world.(Brief Article)
  by Wentz, Laurel
• CRUNCHTIME; Bob Pittman is promising the world. AOL Time Warner better deliver.(Brief Article)
  by Fine, Jon
• Buick's new slogan goes after buyers in off-target age group.(Brief Article)
  by Crain, Rance
• Q&A: Whole new struggle to meet reader needs; ABM members 'figuring out Web'; ad $, pages down 7%.(American Business Press)
• AdReview online.(Brief Article)
• Topolewski takes position as DMB&B's creative chief; Going native: Executive returns to Detroit roots after year in California.(Gary Topolewski, D'Arcy Masius Benton & Bowles)(Brief Article)
  by Halliday, Jean
• Agency watchers see a shifting agency mix.(True North Communications Inc.)(Brief Article)
  by Hughes, Laura Q.
• UPN back on track with 'Buffy' and 'Enterprise'; Shift indicates net's desire to add women, but buyers uncertain who is selling time.(United Paramount Network)(Brief Article)
  by Fitzgerald, Kate
• Heineken taps MP3; Enlists site to regain No. 1 import beer title.(Brief Article)(Statistical Data Included)
  by Chura, Hillary
• Consumer magazine advertising linage.
• Spot TV looking for a silver lining; Weak economy compounds a soft year without political, Olympic spending.(Television Bureau of Advertising )
  by Linnett, Richard
• Trying to keep Kool with under-30s; B&W's brand faces `uphill battle' in competing for younger smokers.(Brown & Williamson Tobacco Corp.)(Brief Article)
  by Beardi, Cara
• AOL Time Warner may ease adland's newsstand obsession.(Brief Article)
  by Rothenberg, Randall
• Comings and goings.(multiple industry appointment briefs)(Brief Article)
• Intel goes 'macro' in new campaign; Microprocessor giant touts chips that support back-end operations.(new advertising campaign)(Brief Article)
  by Elkin, Tobi
• Entertainment & Media - Category Winner: Fox Sports; ``Turkey''.(winning advertising)(Brief Article)
• Magazines - Category Winner: ACLU.(Brief Article)
• Profile of the Week: Bcom3 Group.(Brief Article)(Company Profile)
• Brady's Bunch.
  by Brady, James
• Expedia ads get going.(Brief Article)(Statistical Data Included)
  by Cuneo, Alice Z.
• 2000 Ad Age Best Awards jury members.
• Breaking: Pepsi; Lara Croft goes wild for Pepsi.(PepsiCo Inc.'s new Wild Cherry Pepsi promotion)(Brief Article)
• Breaking: Pfizer; Reality check.(Pfizer Inc. launches campaign for HIV medication)(Brief Article)
• Cheesy approach works for Mike's Hard Lemonade.(Brief Article)
  by Garfield, Bob
• Adages.(Brief Article)
  by Linnett, Richard
• CRUNCHTIME: Television.(AOL Time Warner Inc.)(Brief Article)
  by Goetzl, David
• Global branding part of push by 'The Economist'; Redesign touted in new ad effort as title looks to boost circulation.(Brief Article)(Statistical Data Included)
  by Fine, Jon
• Profile of the Week.(News Corporation Ltd.)(Brief Article)(Statistical Data Included)
• Nissan clicks online effort.(North American Division Internet marketing campaign)(Brief Article)
  by Halliday, Jean
• Chrysler refits brand teams.(Brief Article)(Statistical Data Included)
  by Halliday, Jean
• Attention Kmart: Blue Light ads need to highlight store.(Brief Article)(Editorial)
  by Garfield, Bob
• Upfront works, but it may be ripe for change; Marketers would benefit from removal of `madness'.(sellers/buyers of network television commercials)(Brief Article)
  by Banks, Allen
• P&G's dishwash scrub-up.(Procter and Gamble Co.)(Brief Article)
  by Neff, Jack
• Coca-Cola taps Heyer power; Fast-track exec to set direction for beverage giant's global marketing.(Brief Article)
  by Chura, Hillary; Hughes, Laura Q.
• How Ad Age ranks agencies.(Brief Article)
• On a roll: Joyce Minkoff.(New Balance Athletic Shoe Inc.)(Brief Article)
• Promo Spotlight: P&G takes Pringles Quiz effort on the road for a concert tour.(Procter and Gamble Co.)(Brief Article)
  by Fitzgerald, Kate
• There goes the 'Neighborhood'; Ad Age's Best Commercial, Goodby Silverstein's spot for Pac Bell, shows ugly side of sharing.(Brief Article)(Statistical Data Included)
  by Garfield, Bob
• Craft Categories - BEST VISUAL EFFECTS: EDS; "Cat Herders".(Fallon)(Brief Article)
• Comings and goings.(includes multiple appointments)(Brief Article)
• Adages.(includes multiple articles)
  by Linnett, Richard; Wentz, Laurel
• Craft Categories - BEST CINEMATOGRAPHY: AUDI OF AMERICA; "Rain".(Brief Article)
• Public Service - Category Winner: American Legacy Foundation; ``Body Bags''.(Brief Article)
• Breaking: Avis; Why own it? Rent it.(new Avis advertisement)(Brief Article)
• Attitudes.(Hydrapak print campaign)(Brief Article)
• Bud set to test upscale brew.(Anheuser-Busch Companies Inc. to test Red Label)(Brief Article)(Statistical Data Included)
  by Chura, Hillary
• Ad award shows blossom; Agency back-patting in full bloom.(Brief Article)
  by Vagnoni, Anthony
• Late News.(includes various information)(Statistical Data Included)
• Ad agencies should take page from editors: seek out feedback.(American Association of Advertising Agencies)(Brief Article)
  by Rothenberg, Randall
• CRUNCHTIME: Warner Music Group.(Brief Article)
  by Friedman, Wayne
• Financial services eye right message; Lowered spending, greater push for 'incremental sponsorships' are seen.(companies hope to attract worried investors)(Brief Article)
  by Podmolik, Mary Ellen
• Annual TV affair a nail-biter; TV, agency executives ready for anything in what promises to be a curiosity.(plans in case of producers and writers strike)(Statistical Data Included)
  by Friedman, Wayne
• Breaking News.(includes several marketing industry articles)(Brief Article)
• The beginning of TV upfront's overdue demise may be here.(advertising sales)(Brief Article)(Column)
  by Donaton, Scott
• Syndicators prepped and stockpiling fare; Eager to please top spenders GM, P&G, operations well-prepared with inventory.(Procter and Gamble Co., General Motors Corp.)
  by Pursell, Chris

• 1
• 2
• 3