Utilities group launches ad campaign.(Edison Electric Institute)(Brief Article)

Advertising Age,  May, 2001  by Hughes, Laura Q.

Tags: advertisement, Edison Electric Institute

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As President Bush's administration unveils its national energy policy and residents of some Western states brace for a season of rolling blackouts, the Edison Electric Institute, an association of electric utility companies, launches a summer ad campaign.

The print ads were created by Oasis, New York, which won Edison's account in February. ``Just when we began working on this, things became very volatile with the California crisis,'' said Paul Bernasconi, partner and creative director at Oasis.

The goals of the Edison campaign are two-fold: ``To position Edison as the voice of ...

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