Breaking: ING Americas; ING lets the dogs out.(brand awareness campaign)(Brief Article)

Advertising Age, May, 2001

ING Americas is putting on the dog to create brand awareness in the U.S. The U.S. unit of the Dutch financial services giant breaks a $20 million branding campaign today from Havas Advertising's Jordan McGrath Case & Partners, New York. The TV and print effort-tagged ``It's not an ending, it's a beginning''-is the first work for ING from the shop since it won the account in November.

Art directors: Nick Scordato and Jeanne Byers. Copywriter: Nancy Tag.