Advertising Age

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Articles in June, 2001 issue of Advertising Age

• W2W: 'Quiet never gets you anywhere'; Viewpoint: Leading agency executive questions why there is so little room at the top for women in marketing.
  by Pool, Jean
• Master of promotion builds blue-chip roster; Paula Balzer: Chief marketing officer, SFX.(Brief Article)
  by Petrecca, Laura
• MP3.com's Robertson keeps trailblazing hucksterism alive.(Michael Robertson)(Brief Article)
  by Rothenberg, Randall
• Player Profile: Goldstone thinks globally for Euro RSCG Healthcare; Exec says shop must acquire to best serve clients.(Mark Goldstone)(Brief Article)
  by Goetzl, David
• Escalade got game; Cadillac aims at younger market with DVD promo.(Brief Article)
  by Halliday, Jean
• Top forecaster sees lower ad growth.(Robert J. Coen)(Brief Article)(Statistical Data Included)
  by Cardona, Mercedes M.
• Energizing their bases; Duracell and Energizer focus ads on flagships.(battery companies to relaunch flagship brands)(Brief Article)(Statistical Data Included)
  by Neff, Jack
• For the Record.(includes brief articles)(Brief Article)(Statistical Data Included)
• Breaking: Merrill Lynch; Ask Steve.(Steve Martin)(Brief Article)
• Grabbing Bull by tail ; Pepsi, Snapple redouble efforts to take on Red Bull energy drink.(Brief Article)(Statistical Data Included)
  by Chura, Hillary
• Verizon hones its focus.
  by Elkin, Tobi
• Forecast: hazy; Coen cuts midyear figures to 2.5%, citing pressure on consumer media.
  by Cardona, Mercedes
• Making 'Business 2.0' fly.(AOL Time Warner Inc.)(Brief Article)
  by Cody, Steven
• Singing for their supper; Incentive-based compensation rises in popularity among i-shops.(Internet advertsising)
  by Williamson, Debra Aho
• Gillette's edge: spend and save.(Gillette Co. Chairman-CEO James Kilts )(Brief Article)
• I-shops' pay.
• Another upfront crossing; Bank of America discusses potential $50 mil deal with AOL Time Warner.
  by Fine, Jon; Goetzl, David
• Real-life Ghostbuster.
  by Wentz, Laurel
• Wireless trend taking hold; With parents who want to stay in touch and ringers that play the 'Buffy' theme, cell phones are expanding value.
  by Curry, Sheree R.
• Viral marketing breaks through; As teens jam 28 hours into a 24-hour day, messages seek new ways to reach them.
  by Fitzgerald, Kate
• Breaking: JVC; Pump up the volume.(JVC America Inc. marketing campaign)(Brief Article)
• Image of the week.(Max Mara's 50th annual fall collection)(Brief Article)
• Lack of cohesion offers opportunity; Ina Tio: Group marketing director-Kahlua and Canadian Club, Allied Domecq Spirits & Wines USA.(Brief Article)
  by Chura, Hillary
• New business star puts color into Grey; Carolyn Carter: President-Europe, Middle East and Africa, Grey Worldwide.(Brief Article)
  by Wentz, Laurel
• McCann elevates Smith.(Carol Smith of McCann-Erickson Worldwide)(Brief Article)
  by Hughes, Laura Q.
• Late News.(multiple advertising industry briefs)(Brief Article)(Statistical Data Included)
• Kooky, yes, but 'Lucy' stars as a role model; Shari Cohen: Senior partner-managing director, MindShare.(Brief Article)
  by Linnett, Richard
• Database Finance: Online brokers ask, "Are you aware?".(Top online advertising)(Brief Article)
  by Taylor, Catharine P.
• It's (Miller) time to explore gender roles sans hormones.(Brief Article)
  by Garfield, Bob
• Remington chairman dies; Kiam, 74, earned fame as pitchman for shaver manufacturer he revived.(Victor K. Kiam II)(Brief Article)(Obituary)
  by Hughes, Laura Q.
• Jergens takes a PSA tack; Lotion ad offers recovery tale of shaving addict.(public service advertising)(Brief Article)
  by Hughes, Laura Q.; Neff, Jack
• Let's hope Cannes jurors keep advertising's mission in mind.(Brief Article)
  by Hatfield, Stefano
• Samsung to set new site on consumers.(Samsung Electronics to relaunch web site)(Brief Article)
  by Elkin, Tobi
• Late News.(multiple topics)(Brief Article)(Statistical Data Included)
• Recruiting down at AAF conference.(American Advertising Federation's annual conference in Cleveland )(Brief Article)
  by Neff, Jack
• Adages.
  by Linnett, Richard
• Buying ads with EDI gets closer; Ad Management: Media buying services integrate electronic data interchange.(Brief Article)
  by Blankenhorn, Dana
• Groups aim for guidelines.
  by Williamson, Debra Aho
• Comings and goings.(advertising executive appointments)(Brief Article)
• Cingular believes in self ; Brand's identity tied to customized phones and self-expression.(Cingular Wireless marketing)(Brief Article)
  by Elkin, Tobi
• Database Movies: What's it all a-bot? The A.I. mystery.('A.I.: Artificial Intelligence' marketing campaign)(Brief Article)
  by Mand, Adrienne
• Hispanic teens set urban beat; Newfound pride breeds confidence; non-Hispanic friends brush up on Spanish.
  by Zbar, Jeffery D.
• The sad state of the Happy Meal.
  by MacArthur, Kate
• [0] Landmarks.(Mission Foods launches campaign)(Brief Article)
• Breaking: Right Guard; Love, smackdown style.(Gillette's new TV ad)(Brief Article)
• Varied background a boon for Starbucks; Cynthia Vahlkamp: Exec VP-chief marketing officer, Starbucks Corp.(Brief Article)
  by MacArthur, Kate
• Savvy listener acts to extend leverage; Liz Janneman: Exec VP, Turner Entertainment Sales.(Brief Article)
  by Goetzl, David
• Apple gambles with retail plan; Computer marketer's stores face challenge of soft economy, demand.(Apple Computer)(Brief Article)(Statistical Data Included)
  by Elkin, Tobi
• Feeling the squeeze; Out of Commission: Traditional pay plans are dead. The compensation conflict lives on.(advertising agency commissions)
  by Neff, Jack
• 'Mandelettes' have a new top performer; Donna Speciale: Exec VP-director of national and local broadcast, MediaCom.(Brief Article)
  by Linnett, Richard
• GM ads assure used car buyer.(General Motors Corp. launches campaign)(Brief Article)
  by Halliday, Jean
• Deutsch takes the Initiative with new deal; Interpublic units align to handle TV buying for all agency's clients.(Brief Article)
  by Halliday, Jean; Linnett, Richard
• Ghostbusters.(International Advertising Festival, Cannes)(Brief Article)
• Ideas behind Infectious Ideas' approach might be contagious.(John McGonigle TBWY/Chiat/Day exec characterized)(Brief Article)
  by Donaton, Scott
• Verizon hones its focus.(wireless services industry)(Brief Article)
  by Elkin, Tobi
• Disney, Toys 'R' Us sign cross-media deal; Integrated pact valued between $25 mil to $30 mil.
  by Friedman, Wayne
• IPG/True North close to closure; But execs call plan to build a new Interpublic `a work in progress'.(Interpublic Group of Cos., True North Communications merger)(Brief Article)
  by Hughes, Laura Q.; Petrecca, Laura
• METHODOLOGY.(Brief Article)
• Inside line: Pepsi plans tour; TNT and Skyy contests begin.(Brief Article)
• The man who would be Phil; Fraleigh's biggest challenge: rebuild GM's sliding market share.(Christopher Fraleigh, executive director of corporate advertising and marketing at General Motors)(Interview)
  by Halliday, Jean
• Comings and goings.
• Energizing ad efforts.
  by Klaassen, Abbey
• Studying the Cannes winners: the `trends' don't matter much.(Cannes advertising awards festival)(Brief Article)
  by Hatfield, Stefano
• Billion-dollar bust: Upfront sale freefall ; Prices plunge from prior year for 1st time in decade.
  by Friedman, Wayne; Goetzl, David
• Found art.(Heineken N. V. advertising contracts)(Brief Article)
• Cannes Winners: Gold Lions Press & Poster.(Brief Article)
• Profile of the Week: Microsoft Corp.(company introduces Office XP)(Brief Article)
• Stop the press: Senate Dems accept a GOP Trojan horse.(the effects of Jim Jeffords defection)(Brief Article)
  by Crain, Rance
• Marketing shakeup under way at Chrysler; Non-Omnicom consultants hired; PentaMark now in `holding pattern'.(Brief Article)
  by Halliday, Jean
• Philips global media review twists again ; MediaVest, dumped in April, returns as $600 million finalist.(Philips Electronics)(Brief Article)(Statistical Data Included)
  by Linnett, Richard
• On a Roll: Cornell Johnson.(of HoundDog)(Brief Article)
• Brady's Bunch.(Brief Article)
  by Brady, James
• Ghosts of Cannes; Faked entries are so much a part of the scene at ad awards shows that the first word of Spanish many festival-going creative directors learn is truchos: scam ads. But scam artists beware.(Brief Article)
  by Wentz, Laurel
• Adages.
  by Linnett, Richard
• 'All good' all over the place; NBA and Buick both use phrase as tagline in current ad campaigns.(Brief Article)
  by Cardona, Mercedes M.
• Comings and goings.(Promotions and hirings)(Brief Article)
• Gillette evaluates shops.(advertising agency contract reviews)(Brief Article)(Statistical Data Included)
  by Neff, Jack
• Kantrowitz goes AOL.(Julie Kantrowitz to oversee the sale of cross-media packages to national advertisers)(Brief Article)
  by Friedman, Wayne
• Brady's Bunch.(Advance Publications )(Brief Article)
  by Brady, James
• Draft Surges ahead with new division; Three promo units consolidated, shop widens image beyond direct.
  by Beardi, Cara

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