Marketing shakeup under way at Chrysler; Non-Omnicom consultants hired; PentaMark now in `holding pattern'.(Brief Article)

Advertising Age, June, 2001 by Halliday, Jean

Two new top marketing executives at DaimlerChrysler's Chrysler Group are shaking things up.

Jim Schroer, exec VP-sales and marketing, and George Murphy, senior VP-global brand marketing, are putting the final touches on a reorganization that will, in the next few weeks, install brand managers for virtually each Dodge, Chrysler and Jeep car and truck. The two executives, formerly of Ford Motor Co., also hired at least four consultants-Arnell Group, Booz-Allen & Hamilton, Fusion 5 and SHR Perpetual Management-for help in branding, positioning, marketing and advertising strategies. Regional marketing managers will be overseeing ad plans in each of Chrysler's five new regional business centers. Booz-Allen is a former employer of both Mr. Schroer and Mr. Murphy....

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