Advertising Industry
Industry: Email Alert RSS FeedGillette evaluates shops.(advertising agency contract reviews)(Brief Article)(Statistical Data Included)
Advertising Age, June, 2001 by Neff, Jack
Gillette Co. Chairman-CEO James Kilts is evaluating ad agency relationships as part of a broader ``review'' of all vendor relationships. That likely will mean lower compensation for Gillette ad agencies. It conceivably could open the door to consolidation or other agency changes on the $600 million global account.
And that puts the onus on the incumbents, Omnicom Group's BBDO Worldwide and Interpublic Group of Cos.' Lowe Lintas & Partners, to justify their costs and demonstrate their effectiveness in order to hold on to their share of the business.
BBDO has the most at stake in advertising, handling media plus the flagship Gillette shaving brand, Duracell batteries and Right Guard deodorant. Lowe handles the Oral-B and Braun brands.
Yet as...
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