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Industry: Email Alert RSS FeedYahoo! aims to (please?).
Advertising Age, June, 2001 by Taylor, Catharine P.
Yahoo! extended an olive branch to traditional and online agency media executives at a ``Yahoo! Agency Alliance Conference'' this month. And the consensus among those who attended is that the battered online media giant is finally making headway with agencies.
The meeting, at the Doral Forrestal in Princeton, N.J., is one of several indications of how the company plans to recover from a dramatic falloff in ad revenue and the perception that it has been uncooperative with agencies. The core message from the summit was, ``I want to have a relationship with you,'' according to Fran Laufer-Powell, managing director, at the @tmosphere unit of Omnicom Group's BBDO Worldwide.
Murray Gaylord, VP-brand marketing at Yahoo!, Sunnyvale, Calif., said the East...
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