Advertising Age

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Articles in July, 2001 issue of Advertising Age

• Shifting gears in automotive world: Shuffle at Chrysler shop ; Pressure's on as Clark, Johnson leave BBDO.(Tom Clark, Dick Johnson)(Brief Article)
  by Halliday, Jean
• Bad reception: Radio sales slip ; Even this somewhat safe haven is smarting from the slowdown in advertising.(Brief Article)(Statistical Data Included)
  by Beardi, Cara
• Tests in a tough market ; AT&T Wireless unit prepares to go public and choose ad agency.(Brief Article)
  by Elkin, Tobi
• CBS repeating history.(Television advertising)(Brief Article)
  by Friedman, Wayne
• Slide over to the slow lane; Ad support from dot-coms, tobacco gone, so outdoor sellers go back to tread-and-true.(Silicon Valley billboard space)
  by Fitzgerald, Kate
• Sony pins hopes on Roberts.(Sony Pictures Entertainment "America's Sweethearts'')(Brief Article)
  by Friedman, Wayne
• An agency clicks.(AgenciaClick)(Brief Article)
  by Wentz, Laurel
• Adages.(Dweck Inc.)(Brief Article)
  by Linnett, Richard
• Life doesn't taste good at Coca-Cola; Campaign under pressure as summer volume slows.(Brief Article)(Statistical Data Included)
  by Chura, Hillary
• Syndies opting out of upfront?; Bad pricing may cause drastic move.(Brief Article)
  by Friedman, Wayne; Goetzl, David
• For the Record.(Brief Article)
• Methodology.(Brief Article)
• Plugging a TV Gap.(Gap Inc. advertises credit card)(Brief Article)
  by Cuneo, Alice Z.
• Ford unit unbound by limits; Adventure-themed custom magazine builds on strategy.(Ford Motor Co.)(Brief Article)
  by Halliday, Jean
• U.S. should note shift to kinder form of capitalism in Europe.(Brief Article)
  by Hatfield, Stefano
• Outdoor searches for just right spot; Cross-platform packages haven't translated into an avalanche of out-of-home deals.
  by Fitzgerald, Kate
• Print rolling out heavy artillery; Custom programs, studies, even the elusive turnkey cross-media deal pour forth.
  by Hughes, Laura Q.
• Ziff Davis shuts 'Family PC' title; Publisher's SEC filing points to further troubles.(Brief Article)(Statistical Data Included)
  by Fine, Jon
• Fighting way to paid model.(Brief Article)(Statistical Data Included)
  by Taylor, Catharine P.
• TurnSignals; Economic indicators for Madison Avenue.(advertising spending has lessened)
• Landmarks.(AgenciaClick)(International Pages)(Brief Article)
• Landmarks.(Dr. Martens new print advertising)(Brief Article)
• Zenith, Merrill see spending slip in '01.(advertising spending)(Brief Article)(Statistical Data Included)
  by Cardona, Mercedes M.; Wentz, Laurel
• Player Profile: Hutchins gambled early on health of DTC market; `MediZine' head endured `uncool' years at the start.(Traver Hutchins; MediZine Guidebook)(Brief Article)(Statistical Data Included)
  by Goetzl, David
• Wendy's 99 cents menu ad shines, though visit leaves bad taste.(Brief Article)(Column)
  by Garfield, Bob
• Agencies count 2001 as a wash; Harboring little hope for major recovery in the second half, focus shifts to 2002.(Brief Article)
  by Petrecca, Laura
• Beer bust.(Boston Beer Company seeks new ad agency)(Brief Article)
• Lexus eyes brand I.D. consultant ; Top luxury marque wants to find `DNA'.(Team One Advertising)(Brief Article)
  by Cuneo, Alice Z.; Halliday, Jean
• Mouthwash strips get $40 mil push; Pfizer, J&J unveil new products at chain drug store annual show.(Pfizer Consumer Health Care )(Brief Article)
  by Neff, Jack
• Compared to rest of world, New York is a start-up desert.(Brief Article)(Column)
  by Hatfield, Stefano
• AT&T Wireless pins hope on record; Ogilvy helped turn IBM, American Express around.(Brief Article)
  by Elkin, Tobi
• Player Profile: A 'big personality' seeks kindred souls at Deutsch; Direct chief Baer sets his sights on shop's big clients.(Ian Baer)(Brief Article)
  by Beardi, Cara
• Unplug this twisted cable.(Research results from the Cabletelevision Advertising Bureau disputed)(Brief Article)(Statistical Data Included)
• For this Internet missionary, plenty of reason for optimism.(Peter Naylor, new head of advertisng agency relations at Terra Lycos)(Brief Article)
  by Rothenberg, Randall
• Driven to attraction; Truckside is fast approaching the outdoor advertising mainstream.(Brief Article)
  by Beardi, Cara
• P&G drops new Old Spice ads; Creative experiment abandoned after high-level exec disapproves.(Brief Article)
  by Cuneo, Alice Z.; Neff, Jack
• Player Profile: Calculated risk helps Fox Advance at Conde Nast; Head of golfing category tees off against Time Inc.(Brief Article)
  by Fine, Jon
• BRAND IN TROUBLE: Oxygen huffs and puffs along.(Oxygen Media)(Brief Article)
  by Goetzl, David
• A Disney assist.(Brief Article)
  by Thompson, Stephanie
• DTC regulation by FDA debated; Agency says it has no evidence ads prompt unnecessary prescriptions.(direct-to-consumer drug ads, Food and Drug Administration)(Brief Article)(Statistical Data Included)
  by Teinowitz, Ira
• Databank News: All the banners that are fit to serve.(Brief Article)
  by Mand, Adrienne
• Nissan agency G1 shifts gears; LePlae moving to TBWA/Chiat/Day, Wenzel to lead G1.(G1 Worldwide, Robert LePlae, Gary Wenzel)(Brief Article)
  by Cuneo, Alice Z.
• TurnSignals; Economic indicators for Madison Avenue.(Brief Article)
• The big push.(Airbus ad)(Brief Article)
• Landmarks.
• Write it Off; In limbo: 2001 is a bust. Recovery is on the way-but it may be well into next year.(advertising market)
  by Cardona, Mercedes M.
• Photo Review/Cannes edition.
• Late News.(miscellaneous brief articles)(Brief Article)(Statistical Data Included)
• Shifting gears in automotive world: Jaguar gets aggressive ; Ford unit aiming at younger generation.(Brief Article)
  by Halliday, Jean
• Brady's Bunch.(Brief Article)
  by Brady, James
• Lilly redirects Evista.(Eli Lilly & Co. )(Brief Article)
  by Beardi, Cara
• The product is questionable, but Aquafina's ads hold water.(Pepsi-Cola Co. )(Brief Article)
  by Garfield, Bob
• Media moves up; On top: Philips places Carat in charge of global account and creative shops.(Royal Philips Electronics)(Statistical Data Included)
  by Elkin, Tobi; Linnett, Richard
• Big guys should stop holding, start managing sibling shops.(agency holding companies should help siblings)(Brief Article)
  by Johnson, Bradley
• Interpublic Group of Cos.(reorganization)(Brief Article)
• Databank health: Rogaine's loss is propecia's gain(e).(Internet advertsing)(Brief Article)
  by Mand, Adrienne
• Titles search for relief; Ad page fall quickens in first half; recovery not expected until late '02.(Brief Article)(Statistical Data Included)
  by Fine, Jon
• Top 100 MegaBrands; Chevrolet leads the race along megabrand road, but marketers hit 2001 potholes.(Brief Article)(Statistical Data Included)
  by Schumann, Mark
• Weaving Spider's web; Snaring deals: Sony lures at least four major sponsors for big summer '02 release as hype continues to climb.(Sony Pictures Entertainment's advertising campaign for movie Spider-Man)(Brief Article)
  by Friedman, Wayne
• Dose of reality; Drug ad spending comes down from its hallucinogenic high.(Brief Article)(Statistical Data Included)
  by Goetzl, David; Klaassen, Abbey
• POP ups sales results; Study shows in-store ads' cost-effectiveness.(Brief Article)
  by Beardi, Cara
• Making sense of circ game.(circulation figures for magazines)(Brief Article)(Editorial)
• Late News.(Brief Article)
• BRAND IN DEMAND: Lifetime lives the good life.
  by Goetzl, David
• Managers would do well to heed lessons of the pioneers.(Brief Article)
  by Rothenberg, Randall
• Staff for this report:.(Brief Article)
• The big push.(Reebok International Ltd. uses Planet of the Apes for advertising)(Brief Article)
• Burger battle looms large at Carl's Jr. chain; With a half-pound offering, chain aims to take on casual-dining sector.(CKE Restaurants)(Brief Article)
  by Cuneo, Alice Z.; MacArthur, Kate
• A eulogy for the bull market: what to expect in a recession.(impact on advertising agencies)(Brief Article)(Editorial)
  by Rothenberg, Randall
• White Clouds could bring rain on P&G; Wal-Mart launches test of brand in laundry, fabric softener categories.(Procter and Gamble)(Brief Article)
  by Neff, Jack
• Talking heads; Although the world still needs convincing, Tina Brown, Ron Galotti tout `Talk' success.(Periodical)(Brief Article)
  by Fine, Jon
• Late News.(Brief Article)
• For the Record.(Boeing Co., ad deals)(Brief Article)
• Cover Story: Jolie is busting out all over June; Julia comes in second.(Angelina Jolie)(Brief Article)(Cover Story)
  by Fine, Jon; Klassen, Abbey
• Late News.(Omnicom balks at NBC's pricetag for Jennifer Lopez special)(Brief Article)
• Question is whether 'Truth' will win out.(Brief Article)
  by Teinowitz, Ira
• Comings and goings.(Brief Article)
• Philips, Lexus choices highlight the diminshed role of agencies.(Are had agencies merely "headline writers"?)(Brief Article)
  by Crain, Rance
• Adages.
  by Linnett, Richard
• Ocean Spray's white knight; Co-op looks to new product to escape from sales bog.(Ocean Spray Cranberries to launch white cranberry juice)(Brief Article)
  by Thompson, Stephanie

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