The crackle over 'pop unders'; Perception woes plague sibling of Web pop-up ads.(X10 Wireless Technology's digital camera ads)(Brief Article)

Advertising Age, July, 2001 by Taylor, Catharine P.

Funny thing about the people behind those ubiquitous x10 ads. When it comes to tracking them down to talk about the Pacific Northwest-based digital-camera company's online campaign, they're impossible to find. X10 Wireless Technology officials at press time last week had not returned calls and e-mails seeking comment on whether it was worth it to build awareness and annoyance at the same time.

If you don't understand the reference, then you haven't been on the Net much lately. But log on to sites such as nytimes.com and MSNBC.com and you will. The company is the primary buyer of the ``pop under'' ad-others include eBay-owned flea-market site Half.com-that is served under the Web pages that viewers have actually logged on to see, but won't go away until users...

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