Ogilvy contract costs too much.(Brief Article)

Advertising Age,  August, 2001  

Tags: Ogilvy, Ogilvy & Mather

• E-mail
• Print
• Link

Ogilvy & Mather Worldwide billed the federal government for some labor costs it could not later support. Prior to that, the government erred in hiring Ogilvy for its anti-drug ad account because Ogilvy accounting systems didn't meet government specs. Now there's a fraud probe. This adds up to a difficult conclusion: It's time for Ogilvy to resign.

Ogilvy's North American CEO acknowledges his agency made some mistakes and has taken corrective steps (see Letters to the Editor on this page). And, to be clear, the client bears fault: In awarding the White House Office of National ...

Read the rest of this article with a Free Trial at HighBeam Research.