Magazine.(Johnson and Johnson, Ford Motor Co. advertising)(Brief Article)

Advertising Age,  September, 2001  

Tags: advertisement, Ford Motor Co., Gold, JOHNSON

• E-mail
• Print
• Link

Gold

Johnson & Johnson's Adult Extra Strength Tylenol: ``Burrito''

Bienestar [Del Rivero Messianu DDB], Coral Gables, Fla.

Executive creative director: Luis Miguel Messianu

Creative director: Enrique Faillace

Art director: Felipe Verswyvel

Copywriters: Samuel Albis, Michelle Eggenberger

Extra Strength Tylenol is for adults, but little animals graphically portray the pain. The judges raved about the striking images, the simplicity of the idea and the wonderful art direction. The animals are never real: ``Burrito'' evokes the headache the donkey would feel in a ...

Read the rest of this article with a Free Trial at HighBeam Research.