Advertising Age

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Articles in October, 2001 issue of Advertising Age

• Pontiac's ads offer free ride ; `Reality TV meets marketing' spots feature non-owners on adventures.(Brief Article)
  by Halliday, Jean
• Jim Poh; VP-director of creative content distribution, Crispin, Porter & Bogusky.(Brief Article)
  by Linnett, Richard
• Debbie Myers; VP-media services, entertainment and licensing, Taco Bell.(Brief Article)
  by MacArthur, Kate
• Doing business in a different world; How marketers can start to move forward in very uncertain times.(Brief Article)(Column)
  by Sarsen, John J., Jr.
• TNN keeps pop life under new moniker ; New $25 million push focuses on broader show lineup.(TNN: National Network)(Brief Article)
  by Friedman, Wayne
• Things of beauty may not be joys forever; Personal-care sales slip after attacks; marketers hopeful for an about-face.(Brief Article)(Statistical Data Included)
  by Neff, Jack
• Ford spends to counter slump ; Q4 ad push backs trucks, Focus, T-bird to `win in tough climate'.(Brief Article)
  by Halliday, Jean
• Olay Daily Facials: Michael Kuremsky.
  by Neff, Jack
• Adages.(includes several advertising industry articles)(Brief Article)
  by Linnett, Richard
• Taco Bell rings a false note with techster-themed effort.
  by Garfield, Bob
• NBC takes early lead in fall race; Sitcom `Scrubs' surprise hit for net.(television network viewership)(Brief Article)(Statistical Data Included)
  by Friedman, Wayne
• 1-800-CONTACTS: Kevin McCallum.(replacement contact retailer's winning marketing strategy)(Brief Article)(Statistical Data Included)
  by Neff, Jack
• CG Smoothers: Anne Martin.(Cover Girl's winning market strategy)(Brief Article)(Statistical Data Included)
  by Brookman, Faye
• Acura MDX: Rob Alen.(Brief Article)
  by Halliday, Jean
• Dasani: Kellam Graitcer.
  by Chura, Hillary
• Sony DVD players: Bill Cubellis.(Sony Corporation of America markets digital video disc players)(Brief Article)(Statistical Data Included)
  by Zbar, Jeffery D.
• Iams: Jay Woffington.(Brief Article)
  by Neff, Jack
• Quiksilver: Robert McKnight Jr.(CEO of the teen apparel company)(Brief Article)(Statistical Data Included)
  by Fitzgerald, Kate
• HP PhotoSmart: Jeff Hopper.
  by Zbar, Jeffery D.
• Smirnoff Ice: Jennie Young.(Guinness-Bass Import Co. marketing)(Brief Article)
  by Chura, Hillary
• Toys `R' Us makeover.(Toys "R" Us Inc. advertising)(Brief Article)(Statistical Data Included)
  by Cuneo, Alice Z.
• Fast-feeder fantasies; BK, McDonald's turn to toy tie-ins for this season's promotions.(Brief Article)
  by MacArthur, Kate
• Unicast casts its spell; Superstitial has low-tech appeal for big marketers.(management strategies and goals)(Brief Article)(Statistical Data Included)
  by Taylor, Catharine P.
• IPO may allow Dentsu to deal; Will spend on small ventures; eyes on Bcom3.(Brief Article)
  by Wentz, Laurel
• BRAND IN DEMAND: Heineken sips success.(Brief Article)
  by Chura, Hillary
• Mag ad pages plummet 9.2% ; PIB report offers few bright spots; publishers are not optimistic for '02.(Brief Article)(Statistical Data Included)
  by Fine, Jon
• Fashion steps back toward reality.
  by Fuller, Bonnie
• Online media consolidating ; DoubleClick leads way toward a realigned industry.(Brief Article)
  by Taylor, Catharine P.
• Private party at Wal-Mart; Chain dominates private-label growth.(Brief Article)
  by Neff, Jack
• Maurer, 47, dies in crash; McKinney CEO remembered as `a great person'.(Don Maurer )(Brief Article)
  by Chura, Hillary
• Tread carefully on privacy; Beware of e-consumer backlash.(online marketing)
  by Dobrow, Larry
• Clearing the air: Kraft to slash TV ; Could cut 50% of first-quarter 2002 buy.(Brief Article)
  by Friedman, Wayne; Thompson, Stephanie
• The big push.(new ads for Barton Beers' Corona and Corona Light beer lines)(Brief Article)
• CBS keeps eye on the future.(Brief Article)
• BarbieLatina says 'hola' to Net; Spanish-language site targets U.S. Hispanic girls.(Mattel launches BarbieLatina.com)(Brief Article)(Statistical Data Included)
  by Taylor, Catharine P.
• BK flame-broils McCann; Len Fink to lead creative charge.(Burger King Corp., McCann-Erickson Worldwide)(Brief Article)
  by MacArthur, Kate
• Anthy Price; Senior VP-media, Universal Pictures.(Brief Article)
  by Friedman, Wayne
• Forget sounding death knell for irony; it's too soon to tell.(predicting consumer attitudes after the attacks)(Brief Article)(Column)
  by Donaton, Scott
• Sites get down with the OPA.(Online Publishers Association)(Brief Article)
  by Taylor, Catharine P.
• Adages.(multiple briefs)(Brief Article)
  by Linnett, Richard
• Intel's global quest.(Intel Corp. planning advertising campaign)(Brief Article)
  by Elkin, Tobi
• Dr. Brown's Natural Flow baby bottle: Charles Miller.(Brief Article)
  by Riedman, Patricia
• Subway: Bob Ocwieja.(Brief Article)
  by MacArthur, Kate
• Lack of voice silences 'Mlle.'; `Mademoiselle' publisher admits Conde Nast title was not a leader.(Brief Article)
  by Fine, Jon
• Dough Boy goes into deep freeze; Pillsbury moves from refrigerator to freezer section.(with Home Baked Classics)(Brief Article)
  by Thompson, Stephanie
• Precept MC Lady golf ball: Stephen Graham.(Brief Article)
  by Betzold, James
• Lance Armstrong: Bill Stapleton.(professional bicyclist Lance Armstrong's endorsement appeal)(Brief Article)(Statistical Data Included)
  by Friedman, Wayne
• Stonyfield Farm: Gary Hirshberg.(Brief Article)
  by Neff, Jack
• Peyton Manning: Peter Johnson.(Peter Johnson of International Management Group manages endorsement contracts for Indianapolis Colts quarterback)(Brief Article)
  by Holliday, Heather
• Garnier Nutrisse: Ketan Patel.(Ketan Patel, brand manager for L'Oreal S.A.'s Garnier hair coloring brand)(Brief Article)
  by Fitzgerald, Kate
• Pox: Matt Collins.(video game marketing strategy from Hasbro Games)(Brief Article)(Statistical Data Included)
  by Zbar, Jeffery D.
• Panera Bread: Mike Kupstas.(Vice president-franchise and bread communications for Panera Bread)(Brief Article)
  by MacArthur, Kate
• BMW 3 Series: Jim McDowell.(Vice president-marketing)(Brief Article)
  by Halliday, Jean
• Avon Wellness: David Cross.(Avon Products marketing of dietary supplements and health items)(Brief Article)
  by Neff, Jack
• Monitoring ads in real time; ShadowTV and Idioma up ante for CMR, others.(ad retrieval systems)(Brief Article)
  by Linnett, Richard
• Late News.(several brief topics included)(Brief Article)
• The agony of account conflict, and the superficiality of admen.(Brief Article)(Column)(Industry Overview)
  by Donaton, Scott
• AdMarket 50.(stock rally may be short-lived)(Brief Article)
• No synergy; Advertising agencies, consultants may seem similar but they're really apples and oranges.(Brief Article)
  by Hill, Sam
• Do magazines matter? No.(Brief Article)
  by Wolff, Michael
• No such thing as a free launch ; Entrepreneurs battling long odds to bring new ideas to old business.
  by Kim, Hank
• Nestle goes gaming; Interactive sites for Juicy Juice, Nesquik, others.(improves its web site)(Brief Article)
  by Friedman, Wayne
• Financial services play patriotic card; Ads designed to calm investors, stir up investment.(Brief Article)
  by Cardona, Mercedes M.
• Player Profile: Sands returns to Snapple, plans to go against grain.(Michael Sands )(Brief Article)
  by Chura, Hillary
• Nurturing your natural talents ; Top executives agree tomorrow's leaders will need unteachable skills.(Brief Article)
  by Tazzia, Ed
• For the Record.(Brief Article)
• Breaking: Code Red; Dunking with the big boys.(Pepsi-Cola Co.)(Brief Article)
• Images of the week.(Brief Article)
• For the Record.(multiple industry briefs)(Brief Article)
• Bill Koenigsberg; President-CEO, Horizon Media.(Brief Article)
  by Linnett, Richard
• MediaTalk: Survey charts mentions; Mandel again leads parade.(Jon Mandel, Tim Spengler)(Brief Article)
  by Fitzgerald, Kate
• Late News.(includes multiple records)(Brief Article)
• Hormel's mini meats.(Hormel Cracker Add-Ons)(Brief Article)
  by Thompson, Stephanie
• Opening Windows; XP ad spending slashed amid PC market weakness.(Microsoft marketing campaign for new operating system)(Brief Article)
  by Elkin, Tobi
• IPG files suit over PepsiCo account shift; Claim against Omnicom, exec alleges contract breach.(Brief Article)
  by MacArthur, Kate
• Nuggets abound in mining years' Marketing 100s; Leadership, sweating the details are steppingstones to a big score.(lengthy overview of marketing trends, based upon 10 years' of research)(Industry Overview)
  by Barnum, Tom; Kauffman, Jim
• Brady's Bunch.(people on the move)(People)(Brief Article)
  by Brady, James
• On a roll: Bob Balzer.(becomes chairman of Promotion Marketing Association)(Brief Article)
• Suave: Ralph Blessing.(Brief Article)
  by Neff, Jack
• Code Red: Cie Nicholson.(hugely successful Pepsi-Cola Co. beverage, Mountain Dew Code Red)(Brief Article)(Statistical Data Included)
  by Chura, Hillary

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