BK flame-broils McCann; Len Fink to lead creative charge.(Burger King Corp., McCann-Erickson Worldwide)(Brief Article)

Advertising Age, October, 2001 by MacArthur, Kate

Burger King Corp. dethroned Interpublic Group of Cos.' McCann-Erickson Worldwide as lead agency on its $400 million ad account-as the agency's old spoiler, Len Fink, takes creative control at the burger giant.

``Burger King and McCann-Erickson have mutually agreed to phase out our relationship,'' said Richard Taylor, Burger King VP-global advertising and promotion, in a statement. The move comes just nine months after the agency was awarded the fast-feeder's account.

As it divorced McCann, however, the Diageo chain offered a vote of confidence for the agency's Interpublic siblings, awarding DraftWorldwide global promotional responsibilities and reaffirming its kids advertising assignment with Campbell Mithun. Burger King is also finalizing contracts...

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