PentaMark gets its act together; Omnicom unit plowing through the tasks of Chrysler consolidation.(Brief Article)

Advertising Age, October, 2001 by Halliday, Jean

Mike Vogel has spent the last year at a monumental task: integrating three agency cultures into one at the same time his sole client, DaimlerChrysler's Chrysler Group, hired marketing executives that eventually led to a reorganization at the automaker.

Mr. Vogel is chairman-CEO of Omnicom Group's PentaMark Worldwide, Troy, Mich., formed last fall after Omnicom snared Chrysler's $1.8 billion global consolidated creative and media account. Mr. Vogel came from the losing agency, True North Communications' FCB Worldwide, Southfield, Mich., where he was president-CEO.

He hired dozens of FCB staff, and blended those with Omnicom's BBDO Detroit-area employees along with its marketing-services subsidiary InterOne Marketing Group to form PentaMark out of the...

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