Advertising Industry
Industry: Email Alert RSS FeedSites get down with the OPA.(Online Publishers Association)(Brief Article)
Advertising Age, October, 2001 by Taylor, Catharine P.
Formed quietly in June to serve as another organization to move the beleaguered Internet industry forward, the Online Publishers Association is making its mission clearer in a business world that has grown increasingly uncertain in the wake of the Sept. 11 terrorist attacks.
Last week, the New York-based OPA announced Bankrate.com, Microsoft Corp.'s Slate.com, Space.com and Landmark Communications' Weather.com had joined a membership roster that already includes venerable online brands such as Dow Jones' Wall Street Journal Online, The New York Times Co.'s New York Times Digital and CNET Networks. As an organization that aims to serve the wide array of online-publisher concerns, the group got together the week after the attacks to discuss challenges the...
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