Bayer aspirin: Michael Mathews.(marketing category director for Bayer Corp. praises aspirin's qualities)(Brief Article)(Statistical Data Included)

Advertising Age,  October, 2001  by Holliday, Heather

Tags: aspirin, Bayer AG, marketing

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Bayer's Michael Mathews, the 39-year-old marketing category director, says his aspirin has extraordinary properties, including helping relieve the pain of an intense headache, preventing the onset of a first heart attack and stopping a heart attack from killing. "It's a pretty amazing drug," he says.

Many consumers seem to agree. According to Information Resources Inc., Bayer aspirin saw a 4.2% rise in revenue in the 52 weeks ended July 15, in a category that fell 2.9% in ...

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