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Industry: Email Alert RSS FeedKidCom goes to Paris; Move is prep for global fight over cereal business.(McCann-Erickson WorldGroup; Saatchi & Saatchi)(Brief Article)
Advertising Age, December, 2001 by MacArthur, Kate
Interpublic Group of Cos. has quietly launched under the McCann-Erickson WorldGroup banner a Paris outpost of KidCom, the kid marketing unit of sibling Campbell Mithun, Minneapolis. The move comes as McCann and rival Publicis Groupe's Saatchi & Saatchi ready for a global food fight in the kid-targeted cereal business.
McCann currently manages roughly two dozen General Mills dry-cereal brands. The total includes six Big G cereal brands in North America via Campbell Mithun, and at least 16 brands for Cereal Partners Worldwide, the global joint venture of General Mills and Nestle, according to Don Kvam, exec VP-packaged goods business team unit leader for Campbell Mithun.
``As General Mills has become more of a global company, they are moving more...
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