Newsmakers stand out in difficult year; Ad veteran Beers, N.Y.'s Giuliani answer 9/11 call; corporate leaders nurture next wave of prosperity.(Charlotte Beers at Gulfstream Aerospace Corp. and Rudy Giuliani)

Advertising Age, December, 2001

Charlotte Beers

Who would ever have thought that a seat on the corporate board of a corporate jet maker would get longtime ad executive Charlotte Beers a big seat at the table in America's war against terrorism? Then again, a fellow board member at Gulfstream Aerospace Corp., Colin Powell, became U.S. Secretary of State. Mr. Powell's selection of Ms. Beers as undersecretary of state for public diplomacy and public affairs, in an effort to ``rebrand'' the U.S. and the State Department, drew little scrutiny before the Sept. 11 terrorist incidents. It attracted considerably more attention when she was confirmed for the post soon after the attacks. The job puts Ms. Beers in the position of heading the State Department's media and communications operations, and the...

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