TBWA/Chiat/Day scores Adidas.(TBWA Chiat/Day Inc. contract with adidas-Salomon AG)(Brief Article)

Advertising Age, December, 2001 by Cuneo, Alice Z.; Thomaselli, Rich

Another shoe has dropped at Omnicom Group's TBWA/ Chiat/Day, which won the $100 million global creative account of Adidas-Salomon, the sneaker and sports apparel marketer.

Adidas' move marks the fourth sneaker account for the agency, which over the years has won-and lost-Nike, Reebok and L.A. Gear.

Persons familiar with the review, reported first on AdAge.com (QuikFIND AAN00S) last week, confirmed TBWA's Playa del Rey, Calif., office, aligned with Amsterdam shop 180, beat out Omnicom sibling DDB Worldwide for the account. DDB was aligned with Leagas Delaney, London, which has led Adidas creative for nine years and in recent years worked with 180.

Leagas Delaney is now out, and it's expected that another Omnicom shop, BBDO Worldwide, will be...

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