Advertising Industry
Industry: Email Alert RSS FeedMcCann boosts execs.(McCann-Erickson WorldGroup's executive changes)(Brief Article)
Advertising Age, January, 2002 by Sanders, Lisa
Interpublic Group of Cos.' McCann-Erickson WorldGroup tapped three of its senior-most executives to assume additional responsibilities overseeing relations between global clients and all of the company's six marketing-communications entities, effective immediately.
Marcio Moreira, McCann-Erickson vice chairman-chief creative officer, retains that title and becomes worldwide director of multinational accounts. Eric Einhorn, exec VP-director of marketing, remains exec VP and becomes chief strategy officer. Joseph Plummer, exec VP-director of brand strategy on global accounts, becomes director of research and insight development at McCann-Erickson. Each of the three executives continue in their current roles, said Jim Heekin, CEO, McCann Erickson WorldGroup, but...
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