Late News.(multiple advertising agency news briefs)(Brief Article)(Statistical Data Included)

Advertising Age, January, 2002

Big Gateway win for Siltanen/Keehn

[poway, calif.] Gateway named startup Siltanen/Keehn, El Segundo, Calif., for broadcast and print creative. Last year, it produced spots featuring Gateway founder Ted Waitt and a talking, advice-dispensing cow. The approach is likely to continue, a company spokesman said. In-house units of Gateway, which handled the full account for almost a year, will retain direct and online advertising. Gateway spent $156 million for the first nine months of 2001, according to Taylor Nelson Sofres' CMR. Interpublic Group of Cos' Initiative Media, handles Gateway media.

New Estee Lauder ads set for March push

[new york] Estee Lauder will introduce a new look in March magazines. New ads, from A&R Media, New York, feature...

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