Advertising Industry
Industry: Email Alert RSS FeedTOP Olympic sponsor keeps quiet.(News)
Advertising Age, February, 2002
Byline: Rich Thomaselli
When it comes to Olympic sponsorship, SchlumbergerSema is at the bottom of the TOP. And that's exactly how the technology services company likes it.
The Sema Group paid more than $100 million three years ago to become one of eight TOP (The Olympic Partners) sponsors, joining McDonald's Corp. and Visa International, among others. Sema is systems integrator for the games.
no interest in publicity
But in April of last year, the British and French company was acquired by Schlumberger Ltd., the oil-services giant with offices in Paris, New York and The Hague. SchlumbergerSema was created and based in New York, and while it retains Olympic sponsorship through the 2008 Beijing Games, it has shown no interest in...
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