Advertising Age

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Articles in March, 2002 issue of Advertising Age

• Buzz Survey:.(magazines)(Brief Article)
• The Buzz; What we're talking about.(NBC pursues repurposing strategy, Bonnie Fuller joins Us Weekly)(Brief Article)
• Progress on auto-renewal.(Time Inc. pursues automatic-renewal subscriptions for continuous service)(Brief Article)
  by Hill, Julianne
• Adages.(publishing and marketing industry business)(Brief Article)
  by Linnett, Richard
• Western aggression.(emerging markets analysis)(Brief Article)
  by Neff, Jack
• Heat Index.
• Direct-mail sector staying the course.
  by Dipasquale, Cara B.
• The street speaks.(Publicis Groupe S.A., Bcom3 Group Inc., Maurice Levy)(Brief Article)
  by Cardona, Mercedes M.; Thomaselli, Rich
• Normality is elusive; Six months after 9/11, maintaining trust in brands and the businesses behind them takes on more importance.
  by Salzman, Ira Matathia And Marian
• P&G retains Clairol planners; Keeping on four-person team breaks with its usual practices.
  by Neff, Jack
• Next moves in agency dance focus on Alain, Ed, Michael.(Brief Article)
  by Hatfield, Stefano
• The Ad Market.
• Capitol Hill: Drug ads likely to feel pressure ; Congressional scrutiny causes industry worry.
  by Teinowitz, Ira
• Spots: Virginia Tourism Corp.(Brief Article)
• Don't rush to show biz deals; We're just beginning to understand how to harness the power of entertainment.(Brief Article)
  by Guarascio, Phil
• Snagging share with free food; Marketers try to break through snack clutter with mag inserts.(Brief Article)
  by Thompson, Stephanie
• Miller readies slew of alternative brews; Brewer comes late to malt game with Skyy, Sauza, Stoli beverages.(Brief Article)(Statistical Data Included)
  by Chura, Hillary; Macarthur, Kate
• Nonsense names.(names of advertising agencies moving toward words than names of the partners)(Brief Article)
  by Vagnoni, Anthony
• Online Strategies: AOL recruits sales veterans for battle with Yahoo!, MSN; Porter, Barrett charged with selling advertisers on value of Internet.(Richard Porter, Michael Barrett)(Brief Article)
  by Elkin, Tobi
• Garfield's Ad Review: Familiarity-even with the horrific-can breed nostalgia.(Brief Article)
  by Garfield, Bob
• Recession: Reality keeps hopes for ad-spend recovery in check; So far, rebound is more mood than real money.
  by Dipasquale, Cara B.
• Food feels pinch, but not from 9/11; Restaurant, grocery flatness most likely result of recession.
  by Macarthur, Stephanie Thompson And Kate
• Changing fortunes ; Finance sector trains focus on existing clients.(Brief Article)
  by Cardona, Mercedes M.
• The Buzz; What we're talking about.
• Recovery Watch: Economy gets shot in arm as positive signs emerge ; But ad forecast still predicts slow spending.(Brief Article)
  by Cardona, Mercedes M.
• Inside line.
• The Biz: Taking cue from cable, gingerly.
  by Goetzl, David
• Sometimes oil and oil just don't mix; Pennzoil-Quaker State push creates separate identities for its top brands.(Brief Article)
  by Halliday, Jean
• Opportunities: Beefing up Hispanic ; Wendy's goes after neglected target group.(with new Spanish-language commercials)(Brief Article)(Statistical Data Included)
  by Macarthur, Kate
• Fighting `Maxim': Rodale star retools; After tough year, `Men's Health' gets a new look.(Brief Article)
  by Fine, Jon
• The Week.(marketing industry contracts and business)(Brief Article)(Statistical Data Included)
• Magazine publishing houses run in damage control mode; From AmEx to Ziff Davis, report cards rate efforts of publishers on a one-star to a four-star scale.(Statistical Data Included)
  by Fine, Jon
• Stuck in the middle.(Brief Article)
  by Sanders, Lisa
• The Ad Market.
  by Cardona, Mercedes M.
• Birth of a media-buying behemoth.(Publicis Groupe S.A., Bcom3 Group Inc.)(Brief Article)
  by Linnett, Richard
• The Biz: ABC becomes Letterman sweater.
  by Friedman, Wayne
• JWT's Jeffrey taps seasoned staffers; Former South Asia head Capra leads team culled from top shops.(Brief Article)
  by Sanders, Lisa
• Kraft singles out snack cheese ; Rip-Ums national rollout leads effort for `problem area'.(Kraft Foods Inc.)(Brief Article)
  by Thompson, Stephanie
• Events: Marketing on the move; Nationwide tours not a science, but price proves alluring.
  by Fitzgerald, Kate
• Marketing Misfire: Chrysler dealers win broader ad role.(Chrysler Group)(Brief Article)
  by Halliday, Jean
• Spots: Miller Lite.(Brief Article)
• Images of the week.
• Work.(American Honda Motor Co. targets Asian-Americans by identifying with boba)(Brief Article)
• Auto books sit in park seeking `03 rebound; Launches, promotions, auto aftermarket help cushion the blow.(Brief Article)(Statistical Data Included)
  by Podmolik, Mary Ellen
• Small Fries; In a landscape ruled by supersized agencies, these boutiques are brave (foolhardy?) enough to go it alone.(Statistical Data Included)
  by Vagnoni, Anthony
• Late News.(marketing industry contracts)(Brief Article)(Statistical Data Included)
• Adages.(Brief Article)
  by Linnett, Richard
• Upfront Watch: Prices jump for scatter.
  by Goetzl, Wayne Friedman And David
• The Week.
• Eager for cork to pop.
  by Cuneo, Alice Z.
• Late News.
• McD's boss blasts chain `naysayers' ; CEO memo to franchisees underscores uphill struggle.(Brief Article)
  by Macarthur, Kate
• The Week.
• Editorial - Kmart priority: change in ads.
• Agency Launch: Omnicom's Element 79 looks beyond PepsiCo.(Brief Article)
  by Macarthur, Kate
• Movie Marketing: Mammoth effort put behind 'Ice Age'; Fox film push includes BK, Valpak tie-ins.(Burger King)(Brief Article)
  by Friedman, Wayne
• Media shops eye Coke's planning; MindShare, Universal McCann thirsty for MediaVest account.(Brief Article)
  by Linnett, Richard
• The Player: Schrijver looks to whip up some magic in WPP kitchen; Variety is spice of Food Group CEO's resume.(Robert Schrijver appointed chief executive officer of WPP Group's Food Group)(Brief Article)
  by Sanders, Lisa
• Landsberg charts Bcom3's destiny; IPO still possible; other options being weighed.(Marc Landsberg, Bcom3 Group Inc.)(Brief Article)
  by Macarthur, Kate
• Online Traffic: Rise to the occasion; News sites come into their own with the tragedy.
  by Elkin, Tobi
• As Publicis waltzes Bcom3, not many dance partners left.
  by Donaton, Scott
• Movie marketers stick to the script.(Brief Article)
  by Friedman, Wayne
• Get-up-and-go is back in fashion.
  by Holliday, Heather
• Garfield's Ad Review: Miller spots prove to be the cold duck of beer advertising.
  by Garfield, Bob
• Comings & Goings.(Brief Article)
• On the House ; AOL Time Warner's Bob Pittman is doing a great job selling ads-to himself.
  by Elkin, Jon Fine And Tobi
• In Washington: Curb proposal raises tobacco makers' ire; Ad groups say they may take legal action.
  by Teinowitz, Ira
• TV Marketplace: Upfront revenue seen rising 6%.(Brief Article)(Statistical Data Included)
  by Friedman, Wayne
• Spots: Chiquita.(launches "Chiquita. Perfect for Life" campaign)(Brief Article)
• Profit & Loss: Cautious optimism reigns despite earnings pressures; IPG revenue slides, Revlon trims losses.(Interpublic Group of Cos.; also Clear Channel Communications data)(Brief Article)(Statistical Data Included)
  by Cardona, Mercedes M.
• Editorial: Lesson to learn from Olds woes.(Toyota Motor Sales U.S.A. develops marketing strategy to attract young buyers)(Brief Article)(Editorial)
• Kids' upfront TV market loses shape.(Brief Article)
  by Friedman, Wayne; Goetzl, David
• In segment of indulgences, titles are crucial to beauty campaigns; Toiletries and cosmetics category bucks the down trend in 2001, but with fragile retail environment ad programs often are aimed at driving store traffic.(Brief Article)(Statistical Data In
  by Schnuer, Jenna
• The Ad Market.(consumer, investor confidence)(Brief Article)
  by Cardona, Mercedes M.
• Editorial: Living on after 9/11.
• Our vulnerability is great, but our strength is greater.
  by Crain, Rance
• Product Launch: Ziploc dishes out plates for leftovers.(Brief Article)
  by Neff, Jack
• The Big Picture: Subtle changes; Recession may be bigger factor for consumers.(Brief Article)
  by Chura, Hillary
• Refugees of the dot-bomb; So you need a job? One employer tells how not to get one.
  by Sharpe, Kathy
• `Nightline' fight masks need for change in static TV news.(Brief Article)
  by Rothenberg, Randall

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