Energy company: We're not Enron; American Electric breaks $13 million repositioning campaign to ease consumer worries.(Brief Article)

Advertising Age,  March, 2002  by Dipasquale, Cara B.

Tags: Energy company, Enron Corp.

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Energy companies aren't all bad. At least that's what American Electric Power hopes to convey with its $13 million corporate-repositioning campaign breaking nationally this week.

American Electric's largest-ever push is the culmination of its yearlong effort to develop a new corporate vision. The print campaign-the first work from Digitas, Boston-reflects American Electric's evolution from a Midwest utility to a $63 billion global entity also participating in the wholesale market, where energy is provided to corporate users and traded as a commodity.

While readying its new ...

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